Representatives of businesses, non-profit organizations, and local government shared their thoughts about how to strengthen area employers at a roundtable discussion last Thursday. Topics of discussion included assisting with the utilization of social media, peer to peer information sharing, and strengthening connections with local education. The program was held at the Chamber’s Berwick office in the Eagles Building and was sponsored by the Chamber, Berwick Area United Way, and its Berwick Marketing Committee.
The participants were asked to identify traits of a strong business and as well as challenges for businesses. While the focus was intended to be on the greater Berwick area, the challenges are relatable to many small and medium sized businesses in the region: finding quality staff, including fostering talent from local youth, keeping up with marketing trends such as social media and online retailing, increasing engagement between local businesses, intergovernmental cooperation, and promoting a positive image for the community.
The Chamber’s Berwick Task Force will debrief and develop action steps to be taken by the Chamber and/or partner organizations. One program is already scheduled for October 21st to help businesses develop an online presence. Click here for a flyer with more details.