BU Conference Goes from Backpack to Briefcase

Recently, Bloomsburg University’s College of Business hosted its 4th annual Zeigler Institute for Professional Development Business Conference covering topics ranging from leading global marketing strategy to interpersonal growth and leadership to non-profit management. The ZIPD conference is focused on helping students cultivate professional skill sets and a deeper understanding of how business’ functional areas interrelate. Nearly 100 alumni returned to campus, including Chamber President Fred Gaffney, to help lead many of the informative lectures, panel discussions and roundtable networking events.

“The Zeigler Institute for Professional Development gives our students a distinct advantage,” said BU President David Soltz. “They will not only pursue careers that are a good fit for them personally, but they will acquire the well-rounded perspective necessary to become valued employees and successful business owners.”

The Institute is made possible by an endowment from alumni Terry Zeigler and his wife, JoAnn Schultz Zeigler. For more information, visit www.bloomu.edu/ZIPD.