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A group with representatives from manufacturers, business services providers, nonprofits, staffing, hospitality, human services and other industries gathered for Chamber’s first educational lunch seminar of the year organized with PA CareerLink Columbia/Montour Counties and sponsored by PPL Electric Utilities, on Thursday, Jan. 24 held at LCBC Church. Lunch was provided by Lucy’s Kitchen & Catering.
The presentation featured Jon Cummins from incept, who spoke about utilizing various digital strategies to help meet employee recruiting challenges. Several statistics were shared during the slideshow, including that as of 2018, 80% of men and 75% of women have smartphones. This includes 94% of those aged 18-29, 89 of those 30-49 and 73% ages 50-64 – showcasing the need to have a digital strategy beyond just posting job openings on online job boards and websites. Among possible solutions discussed were digital recruiting promotions such as paid search, display, mobile application, social media, geo-fencing and retargeting ads. Various targeting opportunities were also mentioned such as keyword, site, behavior/demographics and event.
The entire presentation can be viewed below for those that were interested but unable to attend, or for those that did attend and would like to review some of the content.