Bloomsburg University’s Zeigler College of Business Offers PRSA MBA-Level Strategic Communications Course

From Bloomsburg University and the PRSA

The Public Relations Society of America (PRSA) announced recently that Bloomsburg University’s Zeigler College of Business has become the 16th accredited business school in the nation to offer the MBA-level strategic communications course as part of its MBA curriculum.

“This program helps students develop skills in strategic communications — the ability to communicate strategic goals, plans, and operations to organizational stakeholders — in ways that improve communication flows and operational efficiencies. Students with these skills will have a distinct advantage when they enter the workplace,” said Jeffrey Krug, dean of the Zeigler College of Business at Bloomsburg University.  

The Zeigler College of Business offered the course in summer 2017 with 13 students participating in a strategic communications practicum experience, providing the opportunity to work with a local business to develop a strategic communications plan. The course was taught by Kristie Byrum, assistant professor of mass communications at Bloomsburg University. Dr. Byrum is a member of the PRSA College of Fellows and a former public relations agency executive.

“Students valued the opportunity to work with local businesses and personally experience the nuances of developing strategic communication approaches for real-world businesses. Dr. Byrum brought strategic communications to life for students,” said Darrin Kass, MBA program director at Bloomsburg University.

The PRSA MBA program was developed by leading business schools, including the Tuck School of Business at Dartmouth, in collaboration with PRSA. The course directs business students in reputation management fundamentals and covers such areas as corporate communications (internal and external), integrated marketing communications, investor relations, corporate social responsibility (CSR), government relations and crisis communications. Dr. Byrum, who serves on the national MBA Program committee, collaborated with Dr. Kass and Dean Krug to bring the program to Bloomsburg University. The graduate-level mass communications course represents a collaboration between the College of Liberal Arts and the Zeigler College of Business.

“Through cross-college collaborations such as this one, the University delivers a multidisciplinary education that serves the best interests of students in both colleges,” said James S. Brown, dean of the College of Liberal Arts at Bloomsburg University of Pennsylvania.

“We are pleased that Zeigler is joining an already impressive list of colleges and universities offering the PRSA MBA Strategic-Level Communications course,” said PRSA National Chair Jane Dvorak, APR, Fellow PRSA. “The growing number of future business leaders who are gaining communications skills through this program will have long-term benefits for businesses. The course emphasizes the importance and value of communications as a core strategic discipline.”

To best meet the needs of each business school’s MBA program, the PRSA turnkey course is offered in full-semester, mini-mester or seminar formats. Schools interested in the course can obtain information through the PRSA website.

Large Crowd Has Opportunity to See Latest Updates to Geisinger Bloomsburg Hospital

A lively and large crowd of Chamber members enjoyed some tasty hors d’oeuvres and refreshments while networking and learning more about the latest programs at Geisinger Bloomsburg Hospital at a Business After Hours on Aug. 30. Attendees had a chance to tour the newly renovated Maternity Center, speak with representatives from several service lines and programs at the hospital as well as hospital leadership, and also learned about new programs at the hospital, including the Acute Care for the Elderly program, Medication-Assisted Treatment program, the Advanced Care Treatment unit, the Medication Take-Back program.

Business After Hours provide regular opportunities to build business relationships while learning about the services offered by other Chamber members. Members will have an opportunity to squeeze in some networking before the Bloomsburg Fair kicks off, at the next Business After Hours on Wednesday, Sept. 20 at Kawneer, located at 500 East 12th St., Bloomsburg. That event will feature catered food from Lucy’s Kitchen and Catering, a chance to win some Kawneer-branded merchandise, and an opportunity to tour Kawneer’s state-of-the-art plant, which is responsible for manufacturing building products that are used on some of the world’s most noticeable buildings and construction projects. 

State Rep. David Millard to Host Two Upcoming Drug Forums

State Representative David Millard will host two upcoming drug forums over the next two weeks at local high schools. The first will be on Wednesday, Sept. 6 from 6-8 p.m. at the Berwick High School auditorium, and the second will be the following Wednesday, Sept. 13 from 6-8 p.m. at the Bloomsburg High School auditorium. 

Adults and children are invited to attend these events designed to share information about drug abuse, the opioid crisis and how to avoid drug addiction. Speakers include Jeremy Reese, Columbia County cornoner; Dr. William Rakauskas, a Geisinger psychiatrist; Dr. Joseph Valdez, an independent addiction medicine specialist; Jason Hoch, a pharmacist with Geisinger Bloomsburg Hospital and CMSU; and a representative from a local rehabilitation facility. 

For more information, visit Rep. Millard’s website or Facebook page

Williams Receives Final Key Permits for Atlantic Sunrise Pipeline Project

From Williams

Thanks to the continued and dedicated efforts of several key partners, including those of the Columbia Montour Chamber, after a multiyear regulatory process, Williams has received key permits from the Pennsylvania Department of Environmental Protection (PA DEP) and U.S. Army Corps of Engineers for the Atlantic Sunrise project.

This critical energy infrastructure project — an expansion of the existing Transco natural gas pipeline — will connect abundant Marcellus gas to consumers in the U.S. and is estimated to support 8,000 jobs and inject a $1.6 billion economic impact in the project area during construction, including a projected economic impact of $85.5 million in Columbia County and surrounding areas alone. Williams is also encouraging workers that come into the local area from outside of it to work on the project to buy local through a local app being developed that will feature local businesses, which can be featured on the app at no charge just by registering

Williams received the Chapter 105 (Water Obstruction and Encroachment) and Chapter 102 (Erosion and Sediment Control) permits from DEP on Aug. 30 and the Clean Water Act Section 404 permit from the U.S. Army Corps of Engineers on Aug. 29. 

The company will immediately commence the process of requesting the Federal Energy Regulatory Commission’s (FERC) Notice to Proceed for all remaining construction of Atlantic Sunrise, with a target of beginning greenfield pipeline construction in Pennsylvania this fall.

Williams committed to moving forward with construction in strict adherence with our permits in a manner that protects safety and minimizes impacts to communities and the environment. 

In addition to these key federal and state permits, Williams also received FERC approval to place a portion of the project into service early. Accordingly, it expects to begin partial service today, Sept. 1, providing 400,000 dth/day of firm transportation service on Transco’s mainline facilities to various delivery points. The partial service milestone is the result of recently completed modifications to existing Transco facilities in Virginia and Maryland.

Williams is pleased to have reached these important milestones to move forward with Atlantic Sunrise. This vital project will leverage existing infrastructure to deliver economic growth and expand access to affordable Pennsylvania-produced clean-burning natural gas, to support thousands of manufacturing jobs, and improve the quality of life for all residents of the Commonwealth.

Everyone on the Atlantic Sunrise team and at Williams thanks all those that have provided ongoing support, including reaching out to Gov. Wolf, and for those individuals’ tireless efforts to support the growth of American energy, American jobs and a brighter economic future for Pennsylvania.

Montour County Readdressing Completed

The third and final wave of change-of-address letters for Montour County, Riverside Borough, and Rush Township was sent in mid-August. The readdressing, which was part of the 911 consolidation with Columbia County, was prolonged due to conflicts found in the Danville zip code. Businesses and residents that have not received a change-of-address letter should call the GIS office at 570-387-4930.

The post office will recognize old addresses for a period of one year from the initial notification. Additional information, including links to forms to update drivers’ licenses with PennDOT and business addresses with the PA Department of Revenue, is available at the Montour County website.