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Unleashing Your Brand’s Personality in the Age of AI Defining a brand’s personality is key in standing out in the digital landscape, using frameworks like Carl Jung’s archetypes and Sally Hogshead’s fascination triggers. Determining brand personality involves understanding its character, core values, and motivations. Carl Jung’s archetypes help in creating relatable and engaging brand identities…

The Growth and Opportunity Imperative for America Source: U.S. Chamber of Commerce Today, many Americans do not feel like the economy is working for them. They’re feeling the burden of rising prices, homeownership seems increasingly out of reach, and the government is drifting further down the path of unsustainable debt and deficits with no clear…

2024-25 State Budget Breakdown Source: Pa Chamber of Business and Industry Below are key highlights from the FY 2024-25 budget and elements important to the business community. Total Spend Total General Fund spending of $47.6 billion for Fiscal Year 2024-25, representing a six percent increase in state spending over last year. Spends $740 million less…

Strategies for Improving Employee Retention in Small Businesses Offer competitive compensation and benefits to meet or exceed industry standards, ensuring employees feel valued and financially secure. Invest in professional development opportunities, such as training and workshops, to show a commitment to employee growth and career advancement. Create a positive and inclusive work environment where employees…

New Member Highlight-Brewskis Brewskis Coffee & Bar is downtown Bloomsburg’s best place to meet with friends and colleagues. They are the only coffee shop bar in the area and established their name by offering coffee, beer, and homemade pierogi. General Manager Norman Mael has been working with the kitchen staff to offer evolving menu offerings…

July Business Matters Hits Newsstands Thanks again to our partner The Press Enterprise, the newest edition of Business Matters has officially hit newsstands (today)!  Inside the edition, you’ll see a recap of the last quarter’s member news highlights, ribbon cuttings, events, and more.  You’ll also learn about upcoming programs and events, and business news that…

Mathematics for Decision-making: The 37% Rule Have you ever been stuck between multiple options and simply unable to make a decision? Of course, you have — you’re a human being. While the human brain is the most complex computing system known to man, people are still prone to finding big life decisions difficult. Nobody likes…

Last week in Legislature Source: PA Chamber of Business and Industry With negotiations still ongoing, the state House of Representatives and Senate returned to Harrisburg last week to continue working on the 2024-25 state budget, accompanying code bills, and other legislative initiatives tangentially related to the annual spending plan. Despite missing the June 30 budget…