Member News ~ July 30, 2026
Events & Dates:
McBride Memorial Library Hosts Lego Club- July 30
Multi-generational program for the whole family. Join them from 4-5:30pm in the community room on the second floor to participate in the creative Lego challenge, along with freestyle building. Learn More
Celebrate Berwick - Aug 1
From 11am - 4pm, Market Street in front of the Jackson Mansion and McBride Memorial Library will be closed to traffic and filled with craft vendors, food trucks/vendors, live music, adult beverages, activities for kiddos, and so much more!
CSO Emergency Solutions Grant Review - Aug 3
Dwell is hosting Back to School Pop-Up event - Aug 7
Glen Brook Cruise for a Cause - Aug 16
Glen Brook is hosting Cruise for a Cause with the Alzheimer’s Association. This event will take place on Sunday August 16th from 11am-3pm at 901 East 16th street Berwick, PA 18603. There will be food, basket raffles and music. All vehicles are welcome and dash plaques will be provided to the first 30 vehicles registered. For more information and registration contact Maria Fazio (570)-204-8308 or mfazio@glenbrookrhc.com.
Danville - America’s 250th Celebration Train Rides - Sept 12
Bloomsburg Fair Announces 2026 Free Stage Line Up - Sept 25 - Oct 3
Announcements:
Camp Victory Newsletter Out Now
Click here to read the Summer 2026: Special Gala Edition Newsletter. This edition features awards, to Debbie Snyder & West Pharmaceutical Services, Inc.
The Community Giving Foundation has reached $100 million in assets
64th Annual Berwick Invitational at the Berwick Golf Club
Shape the future of programming at Thomas Beaver Free Library
Hinerfeld Commercial Real Estate Sold Former Marjol Battery Site Throop, PA
Hinerfeld Commercial Real Estate announces the successful sale of a 101-acre property formerly known as the Marjol Battery Federal Superfund Site in Throop PA. This transaction is a major milestone in the property’s evolution from a formerly industrial property to land for future residential development. The approximately 101-acre property is expected to be developed into a residential community.
Did You Miss Last Week's Member News? Here's News That's Still Timely:
Glen Brook Shoe Drive - July 29
The Women's Center Red Sand Project - July 30
Join The Women's Center from 11am-1pm in Bloomsburg or Danville to spread awareness during World Day Against Trafficking in Persons. Click Here for More Information.
Danville Business Alliance is Looking for Vendors - July 31
The 48th Annual Fall Arts & Crafts Festival will be here before you know it! Join them as a vendor! For best space availability, it is recommended to register before July 31!
Register online today: https://visitdanvillepa.org/.../fall-arts-crafts.../
Senator Lynda Schlegel Culver invites you to attend her upcoming grant seminar, “How to Be a Better Applicant,” - August 13
Join them from 2:00–4:00 p.m. at the Bloomsburg Area High School Auditorium, 1200 Railroad St., Bloomsburg, PA 17815. RSVP: Please register by Tuesday, August 11 using this link or by calling their Shamokin Dam office at 570‑743‑1918.
Pine Barn Inn hosts Susquehanna Valley Business Mixer - August 17
Pine Barn Inn in partnership with 7 Mountain Media invites local business owners, professionals, chamber members, and community leaders to join them for the Susquehanna Valley Business Mixer. This free networking event will be held Monday August 17th from 4:00pm-6:00pm at the Pine Barn Inn Ballroom. Attendance is free, and registration is easy, reserve your spot here.
The Exchange Presents Bloomsburg’s 18th Annual ArtFest - Aug 22
Dedicated to bringing the arts to all communities throughout the region, The Exchange presents Columbia County’s biggest one-day-fine-art-and-music event of the year. The 18th annual ArtFest will take place on Saturday August 22nd from 10am-5pm. This event will be located on Market Street in downtown Bloomsburg from the monument down to 3rd Street. ArtFest will showcase over 50 artists original work accompanied by live music, food vendors and fun educational activities for all ages. For more information about The Exchange and ArtFest, visit ExchangeArts.org.
CCDP and DCDC Present Bounce Boogie and Benefit- Sept 12
Journey Bank Photography Competition Registration Deadline Approaching - September 18
Stryker Security Breach – How Important Is MFA?
Key Takeaways
- Global Admin Access = Total Exposure: Compromising a single Global Administrator account gave attackers unrestricted control, allowing them to create new admin accounts, execute commands, and wipe thousands of devices.
- Phishing & Credential Stuffing Are Highly Effective: The breach highlights how social engineering and reused credentials remain major vulnerabilities, especially when tied to high-privilege accounts.
- MFA Is Critical – But Must Be Phishing-Resistant: Basic MFA isn’t enough; organizations need stronger, phishing-resistant MFA and tighter privileged access controls to prevent unauthorized admin access.
- Least Privilege & Multi-Approval Reduce Risk: Limiting user permissions and requiring multiple admin approvals for critical actions can significantly contain damage and help detect malicious activity early.

On March 11th, 2026, Stryker, a global medical technology firm, experienced a Microsoft related incident that led to (allegedly) 200,000 devices being compromised; this included servers, work computers, corporate phones, and even personal devices that were enrolled in the company portal. Over 59,000 people and (allegedly) 50 Terabytes (TB) of data were exfiltrated from Stryker across 79 countries. A hacktivist group linked to Iran’s Ministry of Intelligence, Handala, has claimed responsibility for the hack.
How Did It Happen?
Within Microsoft In-Tune, Microsoft’s cloud-based endpoint management tool, there are a plethora of different roles, privileges, or permissions. But the role with the function of doing anything and everything, Global Administrator, was compromised. Using phishing and stuffing scams to gain access to an existing Global Administrator account, the attackers were able to create their own Global Administrator account.
Phishing is a type of social engineering cyberattack where scammers deceive individuals into revealing sensitive information or installing malware by pretending to be a trusted source – often by sending malicious links for users to visit or download from. Whereas stuffing is an automated cyberattack that inserts stolen usernames and passwords into the login fields to gain access to an account for malicious activity. This information is usually obtained via the dark web from previous data breaches – and assumes that individuals re-use the same login across multiple websites (which is why the name of the family dog is not a good password).
Once the group created their own Global Administrator account, the possibilities were endless (and unrestricted). With Global Administrator privileges, the group was able to run default commands configured by In-Tune – in this case, built-in wipe all commands. At Stryker, a Mobile Device Management (MDM) policy is configured. This is essentially a set of security rules, functions, and configurations enforced on corporate or personal devices (phones, laptops, tablets). This includes employees enrolled in Bring Your Own Device (BYOD) policies. BYOD allows employees to use select company programs and apps on their personal phones. All devices linked to In-Tune and MDM policy were remotely wiped and factory reset.
CISA’s Call to Action for Companies Using In-Tune
Following the attack, Cybersecurity & Infrastructure Security Agency (CISA), released a critical alert for companies using In-Tune or any other endpoint management software.
- Use principles of least privilege when designing administrative roles.
- Essentially, assign the minimum needed privileges for a user to complete their daily job functions.
- Enforce phishing-resistant multi-factor authentication (MFA) and privileged access hygiene.
- Configure endpoint management software to block unauthorized access to privileged functions, like passkeys.
- Configure access policies to require Multi Admin Approval.
- We get it, another push notification is tedious – but, an added layer that requires another “admin” approval ensures that malicious activity like this will be caught and flagged.
McKonly & Asbury can assist your company in managing cybersecurity threats by performing a SOC for Cybersecurity engagement to identify whether effective processes and controls are in place as well as provide you with recommendations to detect, respond to, and mitigate and recover from breaches and other cybersecurity events. For more information on these services and more, be sure to visit our SOC services page, as well as our Cybersecurity services page, and don’t hesitate to reach out to contact us with any questions.
What’s the Difference Between PR and Marketing?
Source: US Chamber
Some people confuse public relations (PR) and marketing, but they aren’t the same thing. PR focuses on creating a positive image for the company, while marketing focuses on attracting new customers to the business. Understanding how they differ can help your small business get the most out of both functions.
What is the difference between PR and marketing?
The easiest way to think about how the two tactics differ is that marketing promotes your products, while PR manages your company’s image. Here are some other differentiators:
The question isn’t whether you should focus on PR or marketing exclusively, because your business needs both. The best approach for most small businesses is to start with owned media like your website and social media content. From there, layer in earned media efforts through PR outreach and use paid media strategically to amplify what's already working.
- Daily activities. PR professionals spend their time writing press releases, pitching positive stories about the company, and building media relationships. They also handle crises like data breaches or customer service incidents. Marketing professionals spend their time planning product launches, creating affiliate programs, and conducting client research.
- Audience. The PR department speaks to different audiences depending on the company's needs. For instance, they may create a positive outreach with the media, company stakeholders, or even employees. In comparison, the marketing department is focused mainly on reaching customers and prospects.
- Goals. PR is focused on creating a positive image for the company and building a good relationship with the company’s various stakeholders. Meanwhile, marketing focuses on reaching customers and increasing sales for the company.
- Metrics of success. PR professionals consider whether or not they effectively create a positive buzz for the company. In comparison, marketing might look at whether a product met its sales goals or the return on investment from a recent campaign.
Earned vs. paid vs. owned media
Another way to compare PR vs. marketing is through the lens of earned, paid, and owned media. Paid media is what most people think of as traditional marketing. It includes ads, sponsored posts, and paid placements. The benefit of paid media is that you control the message and you pay for the reach.
In comparison, owned media includes your website, blog, email list, and social media profiles. Both marketing and PR teams play a role here by creating content that builds brand awareness and engages your audience.
Earned media refers to coverage you didn’t pay for, and this is PR’s primary domain. An example of earned media would be a journalist featuring your business in an article. It has a lasting impact because any Google search related to your company could potentially surface it.
How to build a basic PR strategy without a big agency budget
Small businesses don’t need a large budget to start building brand awareness. Creating a PR strategy often starts by identifying what you want customers and the media to associate with your business. This could include your company’s mission or a problem your product solves.
From there, look for stories within your business, including the industry or community, that are newsworthy, like a new product launch or local event sponsorship. Start connecting with local repor
ters who cover topics related to your business. Following journalists on LinkedIn and engaging with their content before pitching them can also help build familiarity.
Thought leadership can be another effective low-cost PR strategy. Business owners can publish articles on LinkedIn, contribute guest posts to industry websites, or comment on trending industry news. These activities help establish your small business’s credibility without requiring paid advertising.
Tools small businesses can use for PR outreach
Here are the best free and paid tools available for PR outreach:
- Google Alerts: This free tool lets you set up alerts for your company, top competitors, and key industry terms to monitor coverage and spot new opp
ortunities. - Prowly: This PR platform helps you find media contacts and create and distribute press releases.
- Business Wire: Business Wire can distribute your press releases to hundreds of thousands of publications across 160+ countries.
- Muck Rack: Muck Rack is a journalist database that helps you find the right contacts and track their recent work before you pitch them.
- Prezly: The software tracks earned media coverage and brand mentions across online news and blogs.
- LinkedIn: LinkedIn is often overlooked as a PR tool, but it’s ideal for positioning yourself as a thought leader and connecting directly with journalists.
When to use PR vs. marketing strategies
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation. CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here.
###
The Columbia Montour Chamber of Commerce is a proud member of the U.S. Chamber of Commerce and an active part of the U.S. Chamber Federation of small and regional chambers, which routinely provides content like the article above. The content above does not constitute legal, accounting, tax, or other professional advice but is for general informational purposes. For accurate, complete advice, readers are encouraged to consult with qualified legal, accounting, or other professional advisors before making any decisions based on the information provided. If you need help finding qualified help, please contact the Chamber for a list of our members.
Small Businesses Remain Steady as Growth Expectations Rebound in Latest Index
Source: US Chamber
Despite ongoing inflation and shifting views of the local economy, small business owners had high confidence in Q2 2026 and are planning to grow revenue and hire.
Small business confidence remained stable in the second quarter of 2026, according to the U.S. Chamber of Commerce's latest Small Business Index. The Index registered 66.5 in Q2 2026, essentially unchanged from 67.0 last quarter and slightly above the 65.2 recorded a year ago, suggesting that small businesses are holding steady despite ongoing economic challenges.
The survey, which was conducted by Ipsos between May 19 and June 4 and released on July 15, 2026, found that while inflation concerns continue to plague business owners, they’re still feeling positive about their individual business performance. Nearly 70% of small businesses surveyed said their business is in good health, and many are feeling more optimistic about revenue growth and hiring over the next year. However, confidence in local economic conditions has weakened, and owners are cautious about investing as they continue to navigate rising costs.
Here are five key takeaways from the Q2 2026 Small Business Index.
1. Inflation concerns are at their highest level in over a year
Inflation is still the top concern for small business owners. Nearly six in 10 (57%) named it as their biggest challenge in Q2 — up from 53% last quarter and the highest reading in over a year. Higher costs are placing continued pressure on small businesses, and inflation has continued to shape many of their financial decisions in 2026.
2. Revenue and hiring expectations are moving in the right direction
Despite inflation worries, many small business owners are looking ahead with cautious optimism. Two-thirds (66%) expect their revenue to increase over the next year, up from 61% in Q1. Hiring expectations also improved, with 35% planning to add staff (up from 30%). Although hiring plans remain below last year's high-water mark of 42%, the quarter-over-quarter increase indicates that business owners are still seeing opportunities for growth in an uncertain economy.
3. Business owners are confident in their companies, but less so in the economy
As in previous quarters, small business owners continue to express far more confidence in their own businesses than in the broader economy. Nearly 70% rate their business as healthy, essentially unchanged from a year ago.
Confidence in local economic conditions, however, has declined noticeably. Just 33% of owners rate their local economy positively, down from 41% a year ago. Views of the national economy are similar, with 30% of survey respondents describing it as being in good shape. This lack of confidence in the overall economy may ultimately impact owners’ business decisions in the quarter ahead.
4. Investment plans remain restrained
While expectations for revenue and hiring have improved, business owners are more cautious about their investment plans for 2026. Just 38% of small business owners expect to increase investment over the next year, down from 47% a year ago.
The reluctance to increase spending suggests that owners are trying to give themselves flexibility and options in the midst of economic uncertainty. Rather than making major capital investments, businesses seem to be opting for a more measured approach as they evaluate future growth opportunities.
5. Cash flow remains stable despite current cost pressures
The majority of small businesses feel relatively secure in their financial position, even with ongoing concerns about inflation and economic conditions. Nearly seven in 10 (69%) report being comfortable with their cash flow, down only slightly from 72% a year ago. While higher operating costs are squeezing margins for many businesses, the Index suggests that many owners have been able to maintain healthy cash flow and continue operating from a position of relative stability.
The bottom line
Although inflation worries continue to intensify and confidence in local economic conditions has weakened, small business owners are still optimistic about the health of their own companies. With revenue expectations and hiring plans rebounding, the Q2 2026 Small Business Index indicates that entrepreneurs are balancing confidence in their businesses with caution about the broader economic landscape.
“The message this quarter is one of measured confidence,” said Tom Sullivan, Senior Vice President of Small Business Policy at the U.S. Chamber of Commerce, in a statement. “Small businesses are still looking ahead, even as they navigate a tougher cost environment.”
To read the full report, click here: Small Business Index Q2 2026.
CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here.
###
The Columbia Montour Chamber of Commerce is a proud member of the U.S. Chamber of Commerce and an active part of the U.S. Chamber Federation of small and regional chambers, which routinely provides content like the article above. The content above does not constitute legal, accounting, tax, or other professional advice but is for general informational purposes. For accurate, complete advice, readers are encouraged to consult with qualified legal, accounting, or other professional advisors before making any decisions based on the information provided. If you need help finding qualified help, please contact the Chamber for a list of our members.
Member News ~ July 23, 2026
Events & Dates:
Glen Brook Shoe Drive - July 29
Danville Business Alliance is Looking for Vendors - July 31
The 48th Annual Fall Arts & Crafts Festival will be here before you know it! Join them as a vendor! For best space availability, it is recommended to register before July 31!
Register online today: https://visitdanvillepa.org/.../fall-arts-crafts.../
The Exchange Presents Bloomsburg’s 18th Annual ArtFest - Aug 22
Dedicated to bringing the arts to all communities throughout the region, The Exchange presents Columbia County’s biggest one-day-fine-art-and-music event of the year. The 18th annual ArtFest will take place on Saturday August 22nd from 10am-5pm. This event will be located on Market Street in downtown Bloomsburg from the monument down to 3rd Street. ArtFest will showcase over 50 artists original work accompanied by live music, food vendors and fun educational activities for all ages. For more information about The Exchange and ArtFest, visit ExchangeArts.org.
CCDP and DCDC Present Bounce Boogie and Benefit- Sept 12
Journey Bank Photography Competition Registration Deadline Approaching - September 18
Announcements:
Montour County Volunteers Remove Trailer Load of Trash from Susquehanna River
More than 40 volunteers joined forces for a successful cleanup effort along the Susquehanna River near Danville, removing a full trailer load of tires and other debris from the waterway. Participants included local students, community organizations, environmental groups, and recreation partners, all working together to improve the river's health and appearance. Organizers also thanked Steph's Subs for providing lunch and recognized the teamwork and community spirit that made the event a success.
Berwick World War II Weekend Celebrates 10 Years of Living History
The Stuart Tank Memorial Association marked the 10th anniversary of Berwick World War II Weekend at Test Track Park, drawing what organizers say was a record-setting crowd despite challenging weather. Since its humble beginnings in 2016, the event has grown into a premier East Coast living history experience, attracting reenactors and visitors from across the region to the hometown of the Stuart Light Tank. Organizers credited the event’s success to its sponsors, donors, vendors, reenactors, attendees, and dedicated volunteers, whose support continues to keep the free-admission tradition alive.
InnoTek Partners with Sean Black State Farm Insurance to Recycle and Donate Electronics
InnoTek and Sean Black State Farm Insurance’s Wired for Good Initiative is keeping old tech out of landfills and putting usable devices back into the hands of local individuals, families and nonprofits across the region. The Wired for Good Imitative included recycling outdated electronics and donating refurbished usable devices. More than 100 items were either recycled or refurbished and donated back to the community. The effort reflects both organizations shared commitment to environmental responsibility and community stewardship.
Steinbacher, Goodall and Yurchak Congratulates Attorney Julieanne E. Steinbacher
Steinbacher Goodall and Yurchak is proud to congratulate Attorney Julieanne E. Steinbacher on her appointment as the Zone 4 Director on the Board of PABAR-PAC, the political action committee of the Pennsylvania Bar Association. Congratulations Julie!
Downtown Bloomsburg Thanks Teens
The students from the FTC Teen Center Bloomsburg look after the avenue all year long, cleaning up trash, wiping down picnic tables, and emptying the trash cans.
Atlantic Culinary Environments Welcomes Newest Members
Atlantic Culinary Environment welcomes two new members to their team. Congratulations Dakota Jarrett, Project Manger and Lindsey Reinhart, Food & Beverage Designer!
Swift Kennedy Employee Benefits Now a Member of TRUE Network of Advisors
Swift Kennedy Employee Benefits is proud to announce their membership in TRUE Network of Advisors, one of the nations fastest-growing and most respected networks of independent employee benefits consulting firms. More information here.
Did You Miss Last Week's Member News? Here's News That's Still Timely:
BTE Stages Sensory Friendly Performance of Elephant & Piggie's "We Are In A Play"- July 25th
The Elephant & Piggies Performance is altered to accommodate patrons who experience heightened sensory input, anxiety, have
dementia or learning differences, or are on the autistic spectrum. The performance will start at 2pm. Click Here For More Information.
The Women's Center Red Sand Project - July 30
Join The Women's Center from 11am-1pm in Bloomsburg or Danville to spread awareness during World Day Against Trafficking in Persons. Click Here for More Information.
Senator Lynda Schlegel Culver invites you to attend her upcoming grant seminar, “How to Be a Better Applicant,” - August 13
Join them from 2:00–4:00 p.m. at the Bloomsburg Area High School Auditorium, 1200 Railroad St., Bloomsburg, PA 17815. RSVP: Please register by Tuesday, August 11 using this link or by calling their Shamokin Dam office at 570‑743‑1918.
Pine Barn Inn hosts Susquehanna Valley Business Mixer - August 17
Pine Barn Inn in partnership with 7 Mountain Media invites local business owners, professionals, chamber members, and community leaders to join them for the Susquehanna Valley Business Mixer. This free networking event will be held Monday August 17th from 4:00pm-6:00pm at the Pine Barn Inn Ballroom. Attendance is free, and registration is easy, reserve your spot here.
Wild for Salmon Fishtival - August 29
Join Wild for Salmon to celebrate wild seafood and welcome back their fishermen on Saturday August 29th from 9am-4pm! Bring the whole family for a day of games, local vendors, face painting, wild seafood tastings, and live grilling demonstrations. Admission is free, and everyone is welcome!
Congratulations to Sergeant Quentin Reinford
The Town of Bloomsburg Council is proud to announce the promotion of Quentin Reinford to the rank of Sergeant effective July 26, 2026 with the Bloomsburg Police Department.
The Pennsylvania Association of Agricultural Educators (PAAE) held its annual conference
Mr. Douglas G. Brown, Agricultural/Environmental Science Instructor and FFA Advisor at Central Columbia High School attended the conference. Mr. Brown was presented with numerous awards: PAAE Years of Service Award-Mr. Brown will be heading into his 36th year of teaching agricultural/environmental science at Central Columbia, PAAE public advocacy award in promoting agriculture across the commonwealth and outside of Pennsylvania boundaries, PAAE Incentive Award, and lastly Mr. Brown was presented with the PAAE Outstanding Service Award.
Understanding America’s Demographic Reality
Source: US Chamber
According to the Congressional Budget Office (CBO), U.S. population growth has slowed to roughly 0.2 percent per year—less than one-fifth the pace seen from the mid‑1970s through the early 2000s. Even more consequential, the CBO estimates that by 2030, the United States will experience more deaths than births each year for the first time in its history. From that point forward, nearly all population growth will come from net immigration. Without it, both the total population and the working‑age population begin to decline.

These demographic shifts are already producing visible strain across the labor market. Millions of positions remain unfilled despite sustained demand. Construction projects are delayed. Manufacturers face limits on output. Healthcare systems struggle with chronic staffing gaps. Logistics, agriculture, hospitality, and technology employers report similar challenges. These shortages slow production, raise costs, strain supply chains, and reduce the return on domestic investment. In strategic terms, diminished economic capacity during a period of intensifying global competition creates real national risk.
The CBO has been explicit about the consequences. Slower growth in the labor force leads directly to slower GDP growth and reduced fiscal capacity in the decades ahead. Even aggressive efforts to raise participation among U.S.‑born workers cannot offset sufficiently the number of Americans retiring from the labor market over the next ten to twenty years. Demographic limits are real, and that’s why our alliance is urging policymakers to confront them with real reforms.
Confronting these realities requires a clear‑eyed approach to workforce policy; one grounded in data, economic fundamentals, and America’s long-term competitiveness. A modernized structural change is now a necessity for sustaining growth. Policymakers face a choice: modernize our systems to reflect demographic reality, or accept slower growth, reduced capacity, and declining economic leadership. The Chamber’s alliance will continue to advance practical, market‑driven reforms that strengthen the workforce, support employers, and ensure the United States remains positioned to compete and prosper in a changing world.
###
The Columbia Montour Chamber of Commerce is a proud member of the U.S. Chamber of Commerce and an active part of the U.S. Chamber Federation of small and regional chambers, which routinely provides content like the article above. The content above does not constitute legal, accounting, tax, or other professional advice but is for general informational purposes. For accurate, complete advice, readers are encouraged to consult with qualified legal, accounting, or other professional advisors before making any decisions based on the information provided. If you need help finding qualified help, please contact the Chamber for a list of our members.
Maximizing ROI on Employee Health Benefits: How Strategic Investments Improve Productivity & Retention
Source: My Benefit Advisor
The Business Case for Investing in Health Benefits
In today’s competitive talent landscape, business leaders face increasing
pressure to offer health benefits that not only support employee well-being but also drive measurable business outcomes. Rising healthcare costs, talent shortages, and employee burnout are challenges that cannot be ignored.
Many companies see employee health benefits as simply a necessary cost of doing business. But the most successful businesses treat them as an investment — one that directly affects the bottom line. Companies that invest strategically in health benefits often see real returns, including higher productivity, lower absenteeism, better retention, and a more engaged workforce.
Mid- and large-sized companies also face the challenge of offering benefits that fit a wide range of employees across different locations and job roles. By using data, tailoring benefits, and focusing on proactive care, businesses can maximize the return on their investment (ROI) while building a healthier, more loyal workforce.
This guide explores practical ways to maximize the ROI of employee health benefits by designing data-driven, holistic, and flexible plans that meet employees’ needs while supporting the company’s goals.
Key Strategies to Maximize ROI
Invest in Preventive Care & Wellness Programs
Preventive screenings, immunizations, fitness incentives, and wellness coaching help employees stay healthier, reducing long-term care costs. Employers see ROI through fewer high-cost events and improved productivity.
Align Benefits with Workforce Demographics
Tailor offerings to the specific needs of the employee population. Younger workforces may value student loan repayment or mental health support, while older employees may prioritize chronic condition management and retirement planning. Alignment ensures benefits are relevant and used.
Leverage Data & Analytics
Track performance indicators such as utilization, absenteeism, and claims data. Use analytics to identify trends, measure program effectiveness, and adjust offerings. Data-driven strategies ensure benefits spending leads to real, measurable outcomes.
Educate & Engage Employees
ROI only happens if employees understand and use their benefits. Clear communication, decision-support tools, and year-round education campaigns drive higher engagement and smarter health care choices.
Integrate Technology Solutions
Digital health platforms, telemedicine, and mobile apps improve access and reduce unnecessary ER or urgent care visits. Technology also enables employees to manage benefits more effectively, increasing satisfaction and efficiency.
Focus on Total Well-Being
Go beyond medical coverage to address mental health, financial wellness, work-life balance, and family benefits. A holistic approach reduces stress, boosts engagement, and supports long-term retention, key drivers of ROI.
Health Benefits Impacting Retention Rates
Comprehensive health benefits play a pivotal role in retaining top talent by fostering a sense of security, loyalty, and long-term commitment among employees. When companies offer strong medical, dental, and vision coverage, along with mental health resources, wellness programs, and family-friendly benefits, employees feel supported and valued. This sense of security builds trust and reduces turnover, especially during times of personal or financial stress.
In today’s market, employees pay close attention to the benefits a company offers. Workers who feel their employer supports both their physical and mental health are far less likely to look for other jobs. By investing in benefits that support the whole person — including health, peace of mind, and family needs — companies build a workplace where people want to stay. This stability leads to stronger retention and better performance across the organization.
Measuring Success: Key Metrics to Track
Measuring key metrics is essential for employers to truly understand the ROI on their employee health benefit program. By tracking outcomes such as healthcare utilization, absenteeism, employee productivity, and retention rates, employers can move beyond seeing benefits as a cost and begin viewing them as a strategic investment. Data-driven insights allow organizations to identify which programs drive the greatest value, whether it’s preventive care programs, wellness initiatives, or chronic condition management. Demonstrating clear correlations between benefit strategies and reduced claims costs, improved employee engagement, or stronger workforce performance provides employers with the evidence needed to justify investments and fine-tune future offerings.
In an increasingly competitive labor market, this tracking not only validates the financial impact but also reinforces the organization’s commitment to employee well-being, strengthening both recruitment and retention.
To demonstrate ROI and continuously improve health benefits programs, companies should track several key metrics.
- Health Care Claims Trends
- Absenteeism Rates
- Productivity Metrics Tied to Workforce Health Initiatives
- Employee Engagement & Satisfaction Scores
- Retention Rates & Exit Survey Data
Benchmarks should be reviewed quarterly and annually, and adjustments should be made based on the findings.
Anticipating Challenges
Building a strategic investment approach for employee benefits requires foresight, discipline, and an understanding of both market dynamics and workforce behavior. Without careful alignment between benefit objectives and broader organizational goals, strategies risk becoming disorganized or reactive. Overcoming these challenges demands consistent evaluation, good communication between departments, and a willingness to adapt as both workforce needs and economic conditions evolve.
Even with strategic planning, there are challenges companies may need to overcome when designing these strategies.
Health Care Issues
Employers must navigate fluctuating health care costs, evolving regulatory requirements, and an increasingly diverse workforce with varying priorities.
Data Collection & Privacy
Data collection and analysis can be difficult, as organizations often struggle to merge information from multiple carriers, vendors, and wellness platforms into a cohesive picture, while maintaining compliance with HIPAA and other data-protection regulations.
Engagement Barriers
Some employees may not immediately participate in wellness programs. Ongoing education and incentives can help.
Cost Management
Balancing cost containment with the need to remain competitive and attractive to current and prospective employees can be difficult. Additionally, benefit investments may take time to yield measurable results, making it challenging to demonstrate short-term ROI to leadership or finance teams.
Vendor Alignment
Work with a benefit advisor or provider who acts as a proactive, data-driven partner, not just a transactional vendor.
From Cost to Competitive Advantage
Maximizing ROI on employee health benefits does not come from one-size-fits-all plans. It takes thoughtful planning, the right mix of benefits, and ongoing evaluation to make sure your investment is delivering value. Companies that support employee well-being see improvements in productivity, engagement, retention, and overall performance. As health care costs rise and competition for talent increases, employers need clear guidance and a trusted partner who can help them make informed decisions that support their business goals.
My Benefit Advisor (MBA) provides the expertise, data insights, and support employers need to design, refine, and measure benefit strategies that make a real difference. Whether you want to strengthen retention, improve workforce health, reduce claims, or make better use of your benefits budget, MBA can guide you every step of the way.
To learn how your organization can start maximizing ROI on employee health benefits, contact MBA today.
###
The Columbia-Montour Chamber of Commerce offers its members access to My Benefit Advisor as a solution for employee benefits, including voluntary offerings. For more information about My Benefit Advisor, visit their website at cmcc.mybenefitadvisor.com or contact Rob Higginbotham at (800) 377-3539.
President’s Message: Thanks for the Ride…and for All the Rides
Chris Berleth Columbia Montour Chamber of Commerce CEO/President
“Chris, we really need to do a camporee at Knoebels again. The kids always loved it.”
“What’s Knoebels?” I asked. The room got quiet.
It was February of 2013. I was new to the area, having just landed in Columbia County one year prior, tha
nks to wedding nuptials and a relocation from State College. I’d grown up in New England, and the area was still really new to me. I’d never heard of this place.
“We can’t describe it to you, Chris. Knoebels is something you need to experience first-hand. Go see it…trust us.”
That’s what the Activities Committee ordered, so that’s what I
was supposed to do. My mission was simple: go to Knoebels, meet with the leadership, and ask, plead, or beg to bring a robotics-themed camporee to the park. The committee gave me a few suggestions: “Tell them we’ll camp in the parking lot. Stay out of the way. Tell them we’ll buy the ticket books and feed the kids in the park. Get us there, and you’ll be a hero.”
I was nervous. The more I heard about this place and the more I imagined I would have to really sell this idea to the leadership team, the more nervous I got. I worked up a whole pitch, practiced it all morning. I gave myself time to navigate the park and showed up super early so I could find my way around without looking like a lost puppy. I walked through a very quiet park, through the pavilions, and past a few rides which were much larger than I expected. I’d been to plenty of amusement parks as a kid, so I wasn’t overly excited right away. (Please forgive an aside – kindly remember that it was February, and the season hadn’t yet begun.)
I’m sure I still looked like a lost puppy when I reached the office.
“Mr. Knoebel is out in the park and will be back shortly,” I was told. True to form, he walked in right on time, smirking a little when he saw me in my Scout uniform. I’m sure he could see how green I was, and he knew what to expect. No doubt, he’d encountered plenty of district executives in his time. A quick, firm handshake, and then he said, “Come with me, young man.”
There was no meeting, no pitch. At a glance, he’d clearly deduced that it was my first time in the park. I obeyed without a

Photo courtesy of Larry Deklinski
word and, at his bidding, jumped into the passenger side of his golf cart.
That’s when the whole thing went crazy.
What followed was the most insane and thrilling ride I’d ever been on in my life, as Dick Knoebel took me on a personal tour of his beloved Amusement Park, at what seemed like 100 mph, in 20-degree weather, with a light vest on.
Imagine getting an invitation to join Santa on his sleigh for a personal tour of the North Pole. In retrospect, that’s what this was.
Instead of “On Dasher, On Dancer”, he shouted “That’s the Paratrooper! The Log Flume. Cosmotron! Merry Mixer! Twister! Whipper!” calling out the names of the rides and their history, flying around corners as fast as the cart would go. This was no tame golf cart. This thing had no regulator. It squealed and shook to his will, as if he were still in the Marines driving a Jeep between battle stations.
I almost fell out twice and caught him grinning as he hit the corner around the carousel. It was right out of a silly Christmas movie. He was a gruff old elf, laughing while I jiggled like a bowl full of jelly - and not the other way around. I didn’t say a word. I knew from the first tire peel that it was a test of fortitude. I just held on for dear life.
He knew every employee’s name, waved, and said hello. The cart screeched to a halt as he popped out to help someone near the high-water mark, while telling me about flooding. Then we were off again, just as fast, but it suddenly felt like something was wrong.
Instead of returning to the office, he took me straight to the parking lot. I’d had time to tell him I was from Rhode Island, that I’d been in Scouts with my dad, that we’d love to bring the Scouts back for a camporee.
As we arrived at my car, with a sort of door-to-door delivery service, he said, “Well, we always have Scout Day at Knoebels. The Scouts never left.”
Then, like St. Nick turning back to the sky with a word of farewell, I watched in horror as he whipped the cart around and wished me goodbye. I was stunned. I had no idea what had happened or how I’d screwed this up. The meeting was over, the golf cart ride was it, and it had lasted all of 10 minutes.
For two days, I agonized over this encounter, trying to think up ways to re-engage this man and try again. While I was stewing, a letter arrived to the council office addressed to me.
Inside were a few scribbled lines on Knoebel's letterhead, and two patches. “See? We’ve always loved the Scouts. Bring the kids to Scout Day and camp in the lot. Sincerely, Dick Knoebel.” In the envelope was the patch he’d been given when the council last held a camporee there…and along with it was a Knoebels Scout Day patch that they’d made up for the years when there wasn’t a formal Scouting event. The message was clear. “Scouts are always welcome at Knoebels, whether it’s an official event or not.”
That letter made me a hero. I reported back to the Activities Committee that we were good to go, and the kids had an amazing time. It was a great event because of the kindness and magic of Dick Knoebel, and the hard work of a lot of volunteers who always made me look better at my job than I actually was.
A few years after leaving the Scouting profession to go into Chamber work, I found myself at an event in Shamokin with Mr. Knoebel. His health had started to decline, but I wanted to thank him for that kindness, and told the story back to him and to the people within earshot. Our encounter
had been so brief and seemingly so insignificant in the grand scheme of what I’m sure he dealt with every day, that I didn’t expect him to remember it at all. He very politely smiled and let me share the tale, showing kindness yet again.
Two days later, I was surprised to receive at the Chamber a second note - this time, wishing me luck in my new career and reminding me that I, too, would always be welcome at Knoebels. Of course, that note was also accompanied by another patch, which seemed to emphasize his point.
As a father of two young boys, and now considerably more immersed in the community, I have been bewitched by the Knoebels Amusement Park in the same way everyone who goes there is. Considering his passing, I can’t help but recall how generous Dick Knoebel was to me personally and consider the gigantic legacy he leaves behind.
It still feels like I met Santa Claus, who had told me I was welcome to return to the North Pole anytime I wished, and as I mull over this comparison, I’m bewitched again by the magic again.
Thanks, Mr. Knoebel, for the notes, these precious mementos which I will treasure. And, thanks for the ride…thanks for ALL the rides.
Criterium-Peters Engineers, Inc. – New Member Highlight
Proudly Serving The Community Since 2001, Criterium-Peters Engineers, Inc. has been a trusted engineering consulting firm providing comprehensive building evaluation and engineering services throughout Pennsylvania. Their licensed Professional Engineers specialize in structural evaluations, forensic investigations, property condition assessments, construction quality assurance, building envelope consulting, and due diligence services for commercial, industrial, municipal, and residential clients. Known for their integrity, technical capabilities, and practical solutions, they help clients make informed decisions while protecting the value, safety, and performance of their properties.
