New Member Highlight-Next Gen Marketing Group
Next Gen Marketing Group is the passion of company president Suzanne Campo! She enjoys collaborating with small businesses to enhance their brand through professional photography, short-form videos, and content creation tailored for social media marketing. Next Gen Marketing is thrilled to join the Columbia Montour Chamber and enthusiastic about helping the community by applying its skills to provide value wherever necessary. The business's goal is to use short-form video cards to showcase their unique and distinct value to help drive business growth. Learn more about Suzanne and Next Gen Marketing Group here.
The Importance of Emotional Intelligence in Leadership
- Emotional intelligence (EQ) is critical for effective leadership, involving skills such as self-awareness, self-regulation, motivation, empathy, and social skills.
- Leaders with high EQ can manage relationships and team dynamics better, fostering a culture of trust and teamwork.
- Improving self-awareness is the first step to enhancing EQ, essential for aligning one's self-perception with team feedback and expectations.
- High EQ leaders excel in communication, adapting their style to meet diverse team needs, resolving conflicts, and promoting an inclusive environment.
- Emotional intelligence benefits the entire workplace, leading to a supportive environment where employees feel valued, boosting engagement, productivity, and retention.
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In today's fast-paced and ever-evolving workplace, the role of dynamic leadership is critical. A key quality that sets apart successful leaders is emotional intelligence (EQ). Leaders with high EQ can effectively manage relationships, team dynamics, and face challenges head-on. Read on to learn why emotional intelligence matters when it comes to leadership and how it contributes to a positive workplace.
What is Emotional Intelligence?
Emotional intelligence is about understanding and managing your own emotions and those of others. It involves five main skills: self-awareness, self-regulation, motivation, empathy, and social skills. Leaders who are strong in these areas can build better relationships with their teams, creating a culture of trust and teamwork.
Unfortunately, leaders who lack emotional intelligence often find managing others frustrating, and unsurprisingly, their team members find their management frustrating. Low EQ can look like variations of the following:
- Tension in conversations
- Blaming others when a project fails
- Emotional outbursts.
Improving EQ starts with the first skill, self-awareness. While many people believe they are self-aware, research shows that in reality only 10-15% of individuals in the workplace have this skill. To cultivate more self-awareness, make a practice of reviewing your performance and asking your team to do the same. Do the assessments match? Closing the gap between your self-perception and the experience of your team will help you build this essential muscle.
Managing Relationships
Leaders work with diverse teams. High EQ helps managers understand their team's feelings and adapt their communication style. This skill is crucial for building rapport, resolving conflicts, and fostering an inclusive environment where everyone feels valued.
To improve your communication style, assess your own strengths and weaknesses. What kind of feedback have you received over the years about how you communicate? Where can you improve?
Employees represent the spectrum of human personality — get to know each person on your team and their communication preferences. Some people may like affirmation and recognition, others may value facts and information. Some may want autonomy and independence. A high EQ lets you vary your communication and interactions to build trust and relationships, even when differences are present.
Handling Team Dynamics
Good team dynamics are essential for productivity and morale. Emotionally intelligent leaders can spot and resolve conflicts early, encourage open communication, and promote collaborative problem-solving, leading to better teamwork. But this only happens when a leader is aware of their own shortcomings.
For instance, if you feel defensive when your ideas are challenged, you might become rigid and uncollaborative. When you understand your own challenges, you can self-regulate rather than react. In order to be effective at conflict resolution, practice active listening, responding with empathy, and provide constructive feedback, according to Michele D’Amico, an executive leadership coach and founder of Vetta Consultants. Mastering these skills not only enhances personal growth but also significantly improves your ability to navigate and resolve conflicts effectively.
Building a Positive Workplace
Emotional intelligence benefits the whole workplace, not just individual leaders. It leads to a supportive environment where employees feel valued. Experts in leadership argue that Emotional Intelligence (EQ) is crucial for addressing workforce phenomena like the Great Resignation and quiet quitting. This is because EQ encourages leaders to adopt a management style marked by openness, curiosity, and flexibility—traits that are fundamental components of emotional intelligence. Leaders who use these skills at work help to boost engagement, productivity, and retention, with team members more likely to work well together and contribute to success.
The Takeaway
Emotional intelligence is crucial for leadership. As the workplace changes, there's a growing need for leaders who are not just skilled in their job but who also have self-awareness, the ability to manage their emotions, listen openly, lead with curiosity, and resolve conflicts. This kind of intelligence is essential for great leadership because it builds trust, teamwork, and respect. Leaders who work on improving their self-awareness, self-control, motivation, empathy, and social skills can handle the challenges of leadership better. Looking ahead, it's important for leaders to focus on developing their emotional intelligence to succeed in the ever-evolving work environment.
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The Columbia Montour Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike.
Member News ~ August 5, 2024
Press Enterprise Commercial Printing Celebrates new Printer with Ribbon cutting
On August 1st Press Enterprise Commercial Printing cut the ribbon a new Digital Press. This new printer will help with faster turn around times for printing customers. Congratulations!
Bloomsburg Children's Museum Announces August Programs and Camps
Check out all the programs and camps happening at the Bloomsburg Children's Museum in August.
Sugarloaf-Based HVAC Contractor, AC&R Services, Celebrates 45th Anniversary
AC & R's story began in 1979 when Dean Hilliard, current owner and company president, formed as a “service only” company. Congratulations to AC & R! Check out full press release here!
Commonwealth University – Bloomsburg Community Day Fair & Carnival August 23rd
The BU Community Day Fair and Carnival provides an opportunity for new incoming students at Commonwealth University - Bloomsburg to meet and begin to build relationships with the leaders and organizations that are part of the local community. Learn how to register your organization to attend.
The Best of the Best Announced by the Press Enterprise
On July 27th the Press Enterprise released the winners of their annual Best of the Best contest. Check out which Chamber members were finalists.
Mark your Calendars for Danville Third Thursday Events
Happening August 15th from 5:00 - 7:00 Danville will host Third Thursday events! Live music, sidewalk sales, food & drink features, and more!
Girton Manufacturing celebrate employee milestone
Congratulations to James Pensyl, Sales Manager for the Thermal Division and Leadership Central Penn Class of 2022 Graduate, for 25 years at Girton Manufacturing Co., Inc.!
For the Cause Hosting Annual Gala
For the Cause is hosting their Annual Gala on Friday August 9th. The evening will include live music, dinner, a silent auction and raffles. To learn more and RSVP to the event click here.
PA Careerlink Awareness Day Happening in September
Save the date for PA CareerLink® Awareness Day, 2024! All six PA CareerLink® sites in the Central Region will be holding events on Thursday, September 12th from 11am - 2pm. More details to follow as the day approaches!
BIDA co-Hosting Active Shooter Workshop
B.I.D.A. is co-hosting an Active Shooter Workshop with Texas A&M Engineering Extension Service (TEEX) is on Tuesday, August 13th in the large community room in the Eagles Building. To register, you MUST create a student profile using this link. This workshop is free and is expected to fill up fast. Learn more about the workshop.
T-Ross Brothers hosting Scavenger Hunt
Back by popular demand! Starting November 1st The Susquehanna Valley Scavenger Hunt, presented by T-Ross Brothers Construction, is in the works! Participants will navigate a gauntlet of puzzles, decode cryptic clues, and complete fun challenges throughout our community! If your business or organization would like to be apart of this event contact robertt@trossbrothers.com.
IMC Partnering to Offer Electrical Safety Training
The Innovative Manufacturers’ Center (IMC), Inc. is excited to announce its continued partnership with The Manufacturers' Association to support training in electrical safety in central and southcentral Pennsylvania through December 2024. Open enrollment opportunities scheduled are as August 7 – Altoona, August 21 – Williamsport, September 9 – Lewisburg, and October 8 – State College. Learn more.
Commonwealth University Hosting Fall Management, Supply Chain, Marketing, Technology & Analytics Career Expo
Commonwealth University of Pennsylvania is pleased to announce its Fall 2024 Management, Supply Chain, Marketing, Technology & Analytics Career Expo at the Bloomsburg campus. Meet students and potential hires from Bloomsburg, Lock Haven, and Mansfield who are interested in careers in Logistics, Information Technology, and Management. For more information reach out to Darwin Kysor at dkysor@commonwealthu.edu or call 570-484-2181.
Pennsylvania College of Technology offers Workforce Development Courses
Check out PCT's full listing of Workforce Development Courses happening all year long! Courses include Excel Training and Fundamentals of GD & T.
Camp Victory hosting Dr. O's Victory Ride August 25th
Camp Victory in Millville, PA is hosting Dr. O’s Ride for Victory on August 25th. The event will feature a scenic ride through the mountains surrounding Camp Victory. Learn more.
Servpro of Columbia, Montour & Sullivan Counties offering CE classes
5 CE classes will be offered by Servpro of Columbia, Montour & Sullivan Counties. Get the full schedule.
LCBC hosting annual Global Leadership Summit
For over 30 years, the Global Leadership Summit has been empowering leaders worldwide. LCBC will be hosting this virtual summit at their Columbia - Montour Campus on August 8-9. Learn more.
Bloomsburg Rotary Hosting 30th Annual Jeffrey H. Lewis Memorial "Kids Klassic"
Wednesday, August 14th will see the 30th Annual Jeffrey H. Lewis Memorial "Kids Klassic" at Frosty Valley Resort. Learn more.
3rd Annual Photo contest hosted by Journey Bank
Community Giving Foundation partnering on a regional nonprofit Conference in October
Community Giving Foundation and First Community Foundation Partnership of Pennsylvania (FCFP) are thrilled to partner together to create Elevate2, a new regional nonprofit conference. The inaugural conference will be held on October 14-15, 2024, at Bucknell University in Lewisburg. More information is available online at elevate2.org
From Main Street: Pro-growth Tax Policy Is Vital for Small Business
Source: U.S. Chamber of Commerce
When Main Street businesses have a competitive tax code, local economies grow and prosper, and workers across the country benefit from higher paychecks and more job opportunities.
In December 2017, Congress passed the Tax Cuts and Jobs Act (TCJA), the most comprehensive tax reform legislation since 1986. The TCJA significantly reduced and simplified the federal income tax burden for American families and workers and modernized the taxation of business income. However, many of the TCJA's key reforms were temporary and are set to expire at the end of 2025.
Recent polling from the Chamber shows that a majority (80%) of voters expressed concern that increasing taxes on U.S. businesses will lead to higher prices. Ninety-three percent (93%) think American families and businesses are already paying enough in taxes.
The Chamber recently spoke with several small business owners on our Small Business Council about the impact of the 2017 tax reforms and what’s at stake if they’re allowed to expire at the end of 2025.
A competitive tax code means small businesses like Kaddas Enterprises, a plastic fabrication company in Salt Lake City, Utah, can invest in their operations and workforce.
“For us to make an investment in robotics, for example, as a small business, it's over a $1 million dollar investment. That is substantial and having a tax policy that helps us write that off quickly and use accelerated depreciation helps us reinvest back into our organization,” says CEO Natalie Kaddas.
Traci Tapani, co-president of sheet metal workshop Wyoming Machine Inc. in Stacy, Minnesota, says her small businesses needs a competitive tax code that provides certainty for planning business operations.
“I need to plan and know how much money I'm going to be paying the federal government so that I can make decisions about what I can invest in my business to continually improve it,” says Tapani. “As a small manufacturer, I just can't keep spending and spending to cover unplanned expenses. It makes business harder to do.”
Why should Congress extend the 2017 tax reforms?
Larry Kidd, president and CEO of :hire, a staffing agency in Columbus, Ohio, says taking away tax cuts hinders future growth.
“I'm not concerned about competition. I'm not as concerned about the economy; I'm concerned about government regulation and overtaxing. Because when they take that kind of tax cut away from us, it will substantially decrease our ability to grow,” says Kidd.
Some businesses, like Kaddas Enterprises, have already seen the effect of expiring tax cuts.
“Some of them [tax reforms] have already expired. Our tax liability has gone up by almost 30%, and that limits our ability to invest in additional jobs, make new products, and innovate in new areas of opportunity,” says Kaddas. “I am worried about 2025 and the additional tax cliffs that we're facing if something drastically different isn’t done quickly."
The 2017 tax reforms created opportunity for growth and investment in businesses across the country, and business owners are worried a roll back now would hamstring their ability to capitalize on important investments—including those made possible by other federal legislation to modernize America’s infrastructure and bolster domestic research and development and manufacturing supply chains.
“Think about the Infrastructure Act and the CHIPS Act, which are important legislation that can drive manufacturing forward in the United States,” says Tapani. “If we start piling more taxes on top of that, and extra expenses on whatever front, it's going to be hard for us to take advantage of these once-in-a-lifetime investments in manufacturing.”
What is the 20% deduction for pass-through businesses and why is it important?
In 2017, as part of the TCJA, Congress passed a permanent reduction to the corporate income tax rate from 35% to 21%. And to ensure that pass-through businesses like sole proprietorships, partnerships, and S corporations weren’t put at a tax disadvantage relative to C corporations, Congress created a new 20% deduction for qualified business income.
Unlike the lower corporate rate, the 20% deduction for pass-through businesses is temporary and scheduled to expire at the end of 2025. Small business owners like Kidd say those who feel the impact of this deduction the most are the smallest businesses because they have the least number of employees.
“With high inflation, high interest rates, high cost of labor, and difficulty in finding people, this is not the time to let this [20% pass-through deduction] expire. We have to get this pushed through. We have to extend it, and frankly, we need to make it permanent, " says Kidd.
Traci Tapani says the 20% pass-through deduction is important for businesses she works with in the manufacturing supply chain.
“We work as part of a supply chain that supplies larger manufacturers in Minnesota and some other states throughout the country. It's a mix of small businesses and large businesses working together to create a supply chain. So, I know that for many of my customers and suppliers that the 20% pass-through tax deduction really made a difference.”
To learn more about the Chamber’s advocacy in support of a pro-growth, globally competitive tax system, click here.
About the author:
Rachel Ledbetter is a senior manager for communications and strategy at the U.S. Chamber of Commerce.
Resources for Manufactures from Team PA and the Chamber
Team PA "Factory of the Future"
Team PA "Factory of the Future"A new resource became available this month from Team PA. Their free online “Factory of the Future” – hopes to demystify the integration of advanced manufacturing technologies and to connect manufacturers with local organizations who can support them throughout the process.
Use their Discovery Form to find out where you are on the Factory of the Future path or search through their Knowledge Bank to find company stories and industry reports.
Management and Leadership Certificate Program
The Columbia Montour Chamber has the Management and Leadership Certificate program in partnership with Commonwealth University Bloomsburg Area to help train your new or emerging leaders who have not previously been exposed to leadership training. Learn more about the Management and Leadership Certificate program here.
Supercharge Your Small Business Growth with Smart Acquisitions
- Acquisitions can quickly grow small businesses by opening up new markets, bringing in new customers, and getting ahead of competitors.
- It's vital to thoroughly assess the value of a business you want to acquire. This means digging into its assets, debts, and standing in the market.
- Acquiring another business comes with legal hurdles. It's wise to get expert advice to navigate through the process smoothly, including working out the deal's details and handling permits.
- After buying a business, merging it successfully requires careful planning. Focus on the staff, tech, and how you talk to customers to keep everyone happy and loyal.
- It's also important to handle any cultural differences and make sure key staff stick around. This helps keep the business valuable and running smoothly after the merger.
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In the quest for growth, small business owners and entrepreneurs often focus on organic strategies like marketing, sales, and product development. But there's another powerful strategy that can catapult your business to the next level—acquisitions. This article will walk you through the ins and outs of business acquisitions as a small business growth strategy. You'll learn how to identify potential targets, assess their value, finance your acquisition, and successfully integrate the new business into your existing operations.
Why Consider Acquisitions?
Acquiring another business may seem daunting, but it offers compelling benefits. It provides immediate access to new markets and customers, allowing you to inherit an entire customer base overnight. Additionally, acquisitions can diversify your product or service offerings, enhancing resilience against market fluctuations. They can also eliminate competitors, increasing your market share. To identify potential targets, look for businesses that complement your operations, like a coffee shop for a bakery. Use industry reports and networking to find opportunities that add value to your business.
Evaluating the Value of a Target
Identifying a potential acquisition target requires evaluating its value beyond financial statements. A comprehensive due diligence process examining assets, liabilities, customer base, and market position is crucial. Consider a professional valuation for an accurate business worth. Financing challenges include options like bank loans, seller financing, and private investors, with SBA loans as a possibility for small businesses. Choosing the right financing option is essential for alignment with financial and growth goals.
Navigating the Legal Landscape
The legal aspects of business acquisition can be complex. Key considerations include negotiating the purchase agreement and transferring licenses and permits. Hiring an attorney with experience in business acquisitions can help you address these legalities effectively, ultimately preventing future disputes and ensuring a smooth transition.
Creating a Transition Plan
A detailed transition plan is essential for integrating the acquired business into your operations. Focus on key areas such as staffing, technology integration, and customer communication. The aim is to create a seamless experience for employees and customers, which is vital for maintaining morale and loyalty.
Retaining Key Employees
Human capital is one of the most valuable assets in an acquisition. To ensure stability, focus on retaining key employees from the acquired business. Offering competitive compensation and engaging in open communication will encourage these valuable team members to stay, bringing their experience and knowledge to the new organization.
Communicating with Customers
Transparent communication with customers during the acquisition process is crucial. Inform your existing customers about the acquisition and its implications for them. Additionally, reach out to customers of the acquired business to reassure them of continuity and highlight any expected improvements. Maintaining trust and loyalty during transitions is essential.
Leveraging New Market Opportunities
Acquiring another business provides access to new markets that can significantly boost revenue. Utilize this opportunity to cross-sell products or services to the new customer base. Conducting thorough market research can help you understand the needs of these new customers, allowing you to tailor your offerings effectively.
Enhancing Operational Efficiency
Acquisitions can lead to increased operational efficiency. By integrating resources, you can achieve economies of scale that lower costs and enhance profitability. Evaluate areas such as supply chain management, marketing, and administrative functions for potential integration to streamline processes and realize cost savings.
Managing Cultural Differences
Integrating an acquired business necessitates managing cultural differences. The culture of an organization significantly influences employee satisfaction and productivity. Take time to understand the culture of both businesses and work towards harmonizing them. Activities such as team-building and encouraging open dialogue can facilitate a unified corporate culture.
Monitoring and Measuring Success
To assess the success of the acquisition, establish clear objectives and track your progress through key performance indicators (KPIs) such as revenue growth and customer retention. Regularly reviewing these metrics ensures that the acquisition meets its expected benefits, allowing you to make adjustments as necessary.
The Takeaway
Acquisitions can serve as a powerful growth strategy for small businesses. By carefully identifying potential targets, evaluating their value, securing appropriate financing, and effectively integrating the new business, you can enhance growth and competitiveness. Whether your aim is to expand market reach, diversify offerings, or eliminate competition, acquisitions present the opportunity needed for greater success.
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The Columbia Montour Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike.
Member News ~ July 29, 2024
Agape Announces Leadership Change
On Saturday, July 20th the Agape's Board of Directors announced Karle (Chapman) Alexander, the organization's General Manager to succeed Eileen Chapman in the role of Executive Director. Learn more.
Geisinger Medical Center road project moves to next phase; temporary traffic pattern set in front of hospital
Geisinger Medical Center will soon move to the next phase of its road relocation project on Medical Center Drive in front of the hospital. Starting July 22, weather permitting, the lower loop of Medical Center Drive, closest to the Pine Barn Inn, will be closed to all public traffic. Learn more.
Bloomsburg Children's Museum Announces August Programs and Camps
Check out all the programs and camps happening at the Bloomsburg Children's Museum in August.
Commonwealth University – Bloomsburg Community Day Fair & Carnival
The BU Community Day Fair and Carnival provides an opportunity for new incoming students at Commonwealth University - Bloomsburg to meet and begin to build relationships with the leaders and organizations that are part of the local community. Learn how to register your organization to attend.
Mark your Calendars for Danville Third Thursday Events
Happening August 15th from 5:00 - 7:00 Danville will host Third Thursday events! Live music, sidewalk sales, food & drink features, and more!
DCDC's 50th Anniversary Continues July 30 and 31st
Danville Child Development will be hosting Gina’s Scoops Ice Cream Truck at their facilities from 3:00-5:30 pm in the parking lot. On July 30 Gina’s Scoops will be at their Wall St location, and on July 31 Gina’s Scoops will be at our Bloom Rd location.
A Busy Summer for United Way Means Positive Impact for Local Communities
Susquehanna Valley United Valley (SVUW) has made significant strides this summer. Strategic planning, annual allocations, and collaborative meetings with partners have positioned them to deliver increased support and resources to our community. Learn more.
July ReadyPA Newsletter out now!
For the Cause Hosting Annual Gala
For the Cause is hosting their Annual Gala on Friday August 9th. The evening will include live music, dinner, a silent auction and raffles. To learn more and RSVP to the event click here.
BIDA co-Hosting Active Shooter Workshop
B.I.D.A. is co-hosting an Active Shooter Workshop with Texas A&M Engineering Extension Service (TEEX) is on Tuesday, August 13th in the large community room in the Eagles Building. To register, you MUST create a student profile using this link. This workshop is free and is expected to fill up fast. Learn more about the workshop.
Bloomsburg Rotary Donates to EOS Therapeutic Rising Center
The Bloomsburg Rotary donated $1,485 to EOS Therapeutic Riding Center sponsoring Miracles on Horseback. Founder Debbie Smith has built this program for the disabled in our community on a pay as you can for disabled riders and veterans where they have a dozen horses serving roughly 80 disabled riders and 40 veterans.
IMC Partnering to Offer Electrical Safety Training
The Innovative Manufacturers’ Center (IMC), Inc. is excited to announce its continued partnership with The Manufacturers' Association to support training in electrical safety in central and southcentral Pennsylvania through December 2024. Open enrollment opportunities scheduled are as August 7 – Altoona, August 21 – Williamsport, September 9 – Lewisburg, and October 8 – State College. Learn more.
Commonwealth University Hosting Fall Management, Supply Chain, Marketing, Technology & Analytics Career Expo
Commonwealth University of Pennsylvania is pleased to announce its Fall 2024 Management, Supply Chain, Marketing, Technology & Analytics Career Expo at the Bloomsburg campus. Meet students and potential hires from Bloomsburg, Lock Haven, and Mansfield who are interested in careers in Logistics, Information Technology, and Management. For more information reach out to Darwin Kysor at dkysor@commonwealthu.edu or call 570-484-2181.
Pennsylvania College of Technology offers Workforce Development Courses
Check out PCT's full listing of Workforce Development Courses happening all year long! Courses include Excel Training and Fundamentals of GD & T.
Camp Victory hosting Dr. O's Victory Ride August 25th
Camp Victory in Millville, PA is hosting Dr. O’s Ride for Victory on August 25th. The event will feature a scenic ride through the mountains surrounding Camp Victory. Learn more.
July PPL Newsletter Focused on Tree Trimming Process
Servpro of Columbia, Montour & Sullivan Counties offering CE classes
5 CE classes will be offered by Servpro of Columbia, Montour & Sullivan Counties. Get the full schedule.
There is Still Time - Service 1st’s Annual Charity Duck Derby Tickets Available
The Service 1st Federal Credit Union rubber duckies are getting ready for their Annual Charity Duck Derby. The event is scheduled for Saturday, August 3, 2024, at 12:00 noon on the Danville/Riverside Bridge in Danville. Don’t miss your chance to sponsor a duckie in the big race! Tickets are on sale now through July 31, 2024. Learn More.
LCBC hosting annual Global Leadership Summit
For over 30 years, the Global Leadership Summit has been empowering leaders worldwide. LCBC will be hosting this virtual summit at their Columbia - Montour Campus on August 8-9. Learn more.
Bloomsburg Rotary Hosting 30th Annual Jeffrey H. Lewis Memorial "Kids Klassic"
Wednesday, August 14th will see the 30th Annual Jeffrey H. Lewis Memorial "Kids Klassic" at Frosty Valley Resort. Learn more.
3rd Annual Photo contest hosted by Journey Bank
Community Giving Foundation partnering on a regional nonprofit Conference in October
Community Giving Foundation and First Community Foundation Partnership of Pennsylvania (FCFP) are thrilled to partner together to create Elevate2, a new regional nonprofit conference. The inaugural conference will be held on October 14-15, 2024, at Bucknell University in Lewisburg. More information is available online at elevate2.org
Women's Center to Celebrate Anniversary
Save the Date for the 50th Anniversary Celebration of the Women's Center of Columbia and Montour Counties happening November 16, 2024.
Understanding the Role of GAP Plans
In the complex landscape that exists within healthcare, individuals often encounter unforeseen expenses that can put a substantial strain on their financial well-being. To help their workers better prepare for these situations, employers can install GAP health insurance options as a valuable component of their employee benefit package.
As its name implies, GAP plans can help fill the gaps left by traditional health insurance plans. While traditional plans typically cover a portion of medical expenses, individuals are often responsible for deductibles, copayments, and other out-of-pocket costs. GAP insurance steps in to alleviate this financial burden by providing additional coverage for expenses not fully covered by primary health insurance.
Typically purchased alongside high deductible health plans (HDHPs), GAP policies allow individuals to receive coverage on medical expenses before their deductible has been met. For many individuals with these high deductible plans, paying a small monthly premium for GAP insurance can potentially lead to significantly lower medical expenses.
To understand how GAP health insurance operates, it may be helpful to consider a scenario where an individual has been hospitalized due to a medical emergency. Their primary insurance covers a majority of eligible expenses, but leaves roughly 20% of total costs, which includes deductibles and copayments, as out-of-pocket expenses. By having GAP insurance plans in place, some if not all of the out-of-pocket costs could be covered, reducing the individual's financial liability.
As healthcare costs continue to rise, an investment in GAP health insurance can provide invaluable security and peace of mind, ensuring that individuals are adequately protected against unforeseen medical expenses. However, although very beneficial to supplement an existing comprehensive medical program, it is important to realize that GAP plans do not meet the requirements of the Affordable Care Act (ACA) and as such should not be used as the sole source of medical coverage for an individual.
The Columbia-Montour Chamber of Commerce offers its members access to My Benefit Advisor as a solution for employee benefits, including voluntary offerings. For more information about My Benefit Advisor, visit our website at cmcc.mybenefitadvisor.com or contact Rob Higginbotham at (800) 377-3536.
Unleashing Your Brand’s Personality in the Age of AI
- Defining a brand's personality is key in standing out in the digital landscape, using frameworks like Carl Jung's archetypes and Sally Hogshead's fascination triggers.
- Determining brand personality involves understanding its character, core values, and motivations.
- Carl Jung's archetypes help in creating relatable and engaging brand identities that resonate on a deeper psychological level.
- Sally Hogshead's fascination system uses seven triggers to engage consumers and influence their buying decisions, enhancing brand attractiveness.
- Implementing brand personality across a company requires creating a messaging playbook, conducting training sessions, and integrating AI content creation for consistency and authenticity.
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In today's crowded digital landscape, defining a brand's personality is crucial for standing out. Ginger Zumaeta is the founder of Motive3, a brand strategy agency dedicated to helping companies craft messaging that motivates and resonates. In a recent interview with Inc., she shared some of her best techniques for discovering and developing a brand personality, especially in the age of AI. Read on to learn how Zumaeta empowers her clients to leverage a brand identity in their marketing and how you can apply her strategies to forge your own.
Determining Your Brand Personality
Before we review Zumaeta's strategies, let's review some brand personality basics. To create a unique identity, you want to go beyond simply describing your brand with a few adjectives; instead, search for the essence of what makes your brand relatable and human. To uncover your brand personality, ask the following questions:
- If your brand were a person, who would it be? This helps you visualize your brand's character, making it easier to develop a relatable persona.
- What values would it stand for? Understanding the core principles that drive your brand will guide your messaging and content strategies.
- What is its motive? Identifying the motivations behind your brand's existence will allow you to create authentic connections with your audience.
Explore Brand Identity with Jung's Archetype Framework
Carl Jung's archetypes provide a powerful framework for businesses looking to define their brand personality. Jung identified a set of twelve archetypes that embody universal human motivations and traits, each representing a unique narrative that resonates with audiences on a deeper psychological level. These archetypes—such as the Hero, the Caregiver, the Rebel, and the Creator—serve as guiding personas that brands can adopt to forge meaningful connections with their customers. By aligning their messaging and content strategies with one or more of these archetypes, brands can effectively communicate their values and build a loyal following. Embracing this archetype approach not only clarifies your brand's identity but also enhances your storytelling capabilities, allowing you to stand out in a saturated marketplace.
Applying the Hero Archetype: A Case Study in Landscaping
Consider an eco-friendly landscaping company using the Hero archetype to shape its brand. This company champions environmental sustainability and top-notch service, transforming outdoor spaces into thriving ecosystems. By presenting itself as a problem solver, the Hero brand tackles challenges like poor soil and invasive plants, helping clients achieve their dream gardens. Through effective storytelling, the company shares success stories of revitalized landscapes, building trust and admiration while reinforcing its commitment to impactful community changes.
Leveraging the Fascination System
Sally Hogshead's fascination system provides a straightforward way for businesses to attract their ideal customers. Hogshead, the creator of the first personal brand measurement, the fascinate test, highlights seven fascination triggers—passion, innovation, trust, mystique, alertness, power, and prestige—that engage consumers' emotions and influence their buying decisions. By understanding and using these triggers, brands can craft messages that resonate with their target audience, making their products more attractive.
For example, a brand could use the "mystique" trigger to create a sense of exclusivity and intrigue, or it might use "trust" by highlighting customer testimonials and transparency. By applying the fascination system strategically, businesses can stand out in and build stronger customer relationships, leading to increased loyalty and sales.
Implementing Your Brand Personality Across the Company
To implement your brand personality effectively within your company, create a detailed messaging playbook and get your team on board. Integrating this framework into your AI content creation will also ensure consistency and authenticity in your digital touch points.
- Create a Messaging Playbook: Outline your brand's core attributes, key messages, and tone of voice. This guide helps everyone in the organization embody the brand's essence in their communications.
- Conduct Training Sessions: Train employees to reflect the brand personality in their roles, fostering a cohesive culture aligned with your identity.
- Integrate AI Content Creation: Program AI systems to generate content consistent with your brand personality. By following the messaging playbook, AI can produce authentic and engaging content for your audience.
The Takeaway
Building a strong brand identity is crucial for businesses to succeed in today's competitive market. By using frameworks like Jung's archetypes and Hogshead's fascination triggers, your business can create an authentic personality that connects with your audience. Applying these strategies throughout the organization ensures a consistent brand experience that builds loyalty and boosts engagement.
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The Columbia Montour Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike.
Member News ~ July 22, 2024
Geisinger Medical Center road project moves to next phase; temporary traffic pattern set in front of hospital
Geisinger Medical Center will soon move to the next phase of its road
relocation project on Medical Center Drive in front of the hospital. Starting July 22, weather permitting, the lower loop of Medical Center Drive, closest to the Pine Barn Inn, will be closed to all public traffic. Learn more.
Central PA Energy Summit Happening July 22
Participate in the Central PA Energy Summit to delve into the topic of energy affordability and accessibility within Central PA. Learn more here.
Commonwealth University – Bloomsburg Community Day Fair & Carnival
The BU Community Day Fair and Carnival provides an opportunity for new incoming students at Commonwealth University - Bloomsburg to meet and begin to build relationships with the leaders and organizations that are part of the local community. Learn how to register your organization to attended.
DCDC's 50th Anniversary Continues July 30 and 31st
Danville Child Development will be hosting Gina’s Scoops Ice Cream Truck at their facilities from 3:00-5:30pm in the parking lot. On July 30 Gina’s Scoops will be at their Wall St location, and on July 31 Gina’s Scoops will be at our Bloom Rd location.
July ReadyPA Newsletter out now!
BOOM Camps happening
Better Orientation Onboarding & Mentoring (BOOM) Camps will be hosted free and online in July. Get dates, and session topics and register by clicking here. Help BOOM Camp by participating in a survey that will gather insights from local employers to develop valuable learning content for HR professionals, business leaders, workforce development experts, and educators in Central PA. A summary will be shared with BOOM Camp participants and available by request. The final report will be ready by summer 2024.
Abby Dale Promoted to PA CareerLink® EARN Supervisor for Central Workforce Development Region
Central Susquehanna Opportunities has announced the promotion of Abby Dale to Supervisor, EARN, Employment Advancement and Retention Network, for the Central Workforce Development Region. In this new role, Abby will be responsible for ensuring the success of the region’s EARN program. Abby will be supervising 18 staff across nine counties in five offices. Congratulations Abby!
Go Joe stopping at Jackson Manson July 25th
Joe Snedeker, from WNEP, will be stopping at the Jackson Mansion on July 25th at 12 p.m. during his charity bike ride for Saint Joseph’s Center in Scranton. A camera crew will be on site from 11 a.m. until 1 p.m. Learn more about his stop!
BIDA co-Hosting Active Shooter Workshop
B.I.D.A. is co-hosting an Active Shooter Workshop with Texas A&M Engineering Extension Service (TEEX) is on Tuesday, August 13th in the large community room in the Eagles Building. To register, you MUST create a student profile using this link. This workshop is free and is expected to fill up fast. Learn more about the workshop.
IMC Partnering to Offer Electrical Safety Training
The Innovative Manufacturers’ Center (IMC), Inc. is excited to announce its continued partnership with The Manufacturers' Association to support training in electrical safety in central and southcentral Pennsylvania through December 2024. Open enrollment opportunities scheduled are as August 7 – Altoona, August 21 – Williamsport, September 9 – Lewisburg, and October 8 – State College. Learn more.
Women's Giving Circle announces grant recipients
During their Annual Meeting held July 17th the Women's Giving Circle announced their grant recipients. $10,000 grant recipient: Beyond Violence—Shelter Appliance Replacement, $10,000 grant recipient: Dwell Orphan Care—Restoring Hope & Dignity Through The Hope Chest Foster Closet $500 grant recipient: Central Susquehanna Opportunities—Tri-County Hygiene Products Distribution $500 grant recipient: The Children's Museum—Bright Futures: Renewing Spirits & Inspiring Minds
Women's Giving Circle members and Foundation staff also shared updates on membership and engagement opportunities. New Steering Committee Officers were voted in by members to begin terms in January 2025, including Brianna Apfelbaum Kula (chair), Ellen Withrow (vice-chair), and Tiffany Bienkowski (secretary).
Bloomsburg Children's Museum Hosting Daddy Daughter Dance
The Friends of the Bloomsburg Children’s Museum (BCM) will host its 3rd annual Daddy Daughter Dance on Sunday, July 28 from 3-6 p.m. at the Museum, 2 West 7th Street, Bloomsburg. Daughters may be escorted by dad, grandpa, Uncle, or any special person who fits this role. Learn More.
Chevrolet of Bloomsburg earned 2023 Mark of Excellence Award
Congratulations to Chevrolet of Bloomsburg for earning the Mark of Excellence Award for 2023. Chevrolet District Sales Manager, Mike Owens stopped to present the award to Dealer Principal Matt Weyrauch on July 18th.
Commonwealth University Hosting Fall Management, Supply Chain, Marketing, Technology & Analytics Career Expo
Commonwealth University of Pennsylvania is pleased to announce their Fall 2024 Management, Supply Chain, Marketing, Technology & Analytics Career Expo at the Bloomsburg campus. Meet students and potential hires from Bloomsburg, Lock Haven and Mansfield who are interested in careers in Logistics, Information Technology and Management. For more information reach out to Darwin Kysor at dkysor@commonwealthu.edu or call 570-484-2181.
Pennsylvania College of Technology offers Workforce Development Courses
Check out PCT's full listing of Workforce Development Courses happening all year long! Courses include Excel Training and Fundamentals of GD & T.
Camp Victory hosting Dr. O's Victory Ride August 25th
Camp Victory in Millville, PA is hosting Dr. O’s Ride for Victory on August 25th. The event will feature a scenic ride through the mountains surrounding Camp Victory. Learn more.
Construction and Maintenance Training Programs offered at CMAVTS
This workforce development opportunity is provided by Columbia County Commissioners in partnership with Community Strategies Group and funded by the COVID-19-ARPA, Whole-Home Repairs Program Funds. This program is tuition-free for Residents of Columbia County. Training is provided by Columbia-Montour Area Vocational Technical School. For more information and to register for a course, call 570-784-8040, extension 3320, and check out the course schedule here.
July PPL Newsletter Focused on Tree Trimming Process
Servpro of Columbia, Montour & Sullivan Counties offering CE classes
5 CE classes will be offered by Servpro of Columbia, Montour & Sullivan Counties. Get the full schedule.
There is Still Time - Service 1st’s Annual Charity Duck Derby Tickets Available
The Service 1st Federal Credit Union rubber duckies are getting ready for their Annual Charity Duck Derby. The event is scheduled for Saturday, August 3, 2024 at 12:00 noon on the Danville/Riverside Bridge in Danville. Don’t miss your chance to sponsor a duckie in the big race! Tickets are on sale now through July 31, 2024. Learn More.
LCBC hosting annual Global Leadership Summit
For over 30 years, the Global Leadership Summit has been empowering leaders worldwide. LCBC will be hosting this virtual summit at their Columbia - Montour Campus on August 8-9. Learn more.
Bloomsburg Rotary Hosting 30th Annual Jeffrey H. Lewis Memorial "Kids Klassic"
Wednesday, August 14th will see the 30th Annual Jeffrey H. Lewis Memorial "Kids Klassic" at Frosty Valley Resort. Learn more.
3rd Annual Photo contest hosted by Journey Bank
Community Giving Foundation partnering on a regional nonprofit Conference in October
Community Giving Foundation and First Community Foundation Partnership of Pennsylvania (FCFP) are thrilled to partner together to create Elevate2, a new regional nonprofit conference. The inaugural conference will be held on October 14-15, 2024, at Bucknell University in Lewisburg. More information is available online at elevate2.org
Women's Center to Celebrate Anniversary
Save the Date for the 50th Anniversary Celebration of the Women's Center of Columbia and Montour Counties happening November 16, 2024.