July Business Matters – Submit Your Content
The Columbia Montour Chamber is pleased to continue its partnership with the Press Enterprise for Business Matters, a quarterly print tab publication distributed to the newspaper's online and print readership.
How does the partnership work? Chamber members are invited to work directly with the Chamber to submit stories and member updates at no charge, and the Chamber will assemble that content. The Press Enterprise handles the rest, offsetting distribution and printing costs with ads made by Chamber members.
As we gear up for our upcoming Chamber of Commerce print publication, we're excited to invite you to contribute and showcase your business to the local community! This printed publication serves as a platform to highlight the many businesses and organizations that are thriving within our region.
We eagerly welcome articles, success stories, and any other content that can spotlight your business achievements, milestones, or industry expertise.
July 3rd is the deadline for content submissions ahead of the July publication and reach out to Michelle Boone at the Press Enterprise to place an advertisement. Don't miss the chance to advertise to this wide audience.
Submit content to the Chamber by emailing stories, pictures, and testimonials here.
LOCAL CHAMBER OF COMMERCE LEADERS CONVERGE IN HARRISBURG FOR 2024 CHAMBER DAY
The PA Chamber and the PA Association of Chamber Professionals welcomed nearly 100 representatives from chambers of commerce around the Commonwealth to the 2024 Chamber Day at the Capitol last week. An annual highlight for Pennsylvania’s chamber community, Chamber Day encompasses a full day of networking and engaging conversations with lawmakers and policy experts on timely, business-centric policies. Policymakers and PA Chamber staff members led the discussions in the busy weeks leading up to final negotiations on the FY 2024-25 state budget.
Following a networking breakfast with lawmakers at the state Capitol, PA Chamber President and CEO Luke Bernstein welcomed attendees, followed by greetings from Speaker of the House Joanna McClinton, D-Philadelphia, and House Republican Leader Bryan Cutler, R-Lancaster.
The respective Majority Appropriations Chairs of the state Senate and House, Sen. Scott Martin, R-Lancaster, and Rep. Jordan Harris, D-Philadelphia, led a timely, budget-focused conversation. Their dialogue centered on several areas that are priorities for the PA Chamber this session, including removing Pennsylvania’s “start up tax” by improving the treatment of Net Operating Losses, as well as proposals to accelerate the planned Corporate Net Income Tax phase-down.
Other policy topics that were the focus of the day’s discussions included housing, permitting reform, and details and updates on the Shapiro Administration’s economic development plan. Political experts Alan Novak and Mary Isenhour also participated in an election conversation before a luncheon at the PA Chamber office. The day ended with an update on business policy at the federal level from the U.S. Chamber and a Q&A with the PA Chamber’s Government Affairs team.
The PA Chamber and the PA Association of Chamber Professionals value and appreciate our local chamber partners and the critical relationships we hold. A special thank you to PA Chamber Investor Member RETTEW for sponsoring the event.
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Founded in 1916, the Pennsylvania Chamber of Business and Industry is the state's largest broad-based business association, with its membership comprising businesses of all sizes and across all industry sectors. The PA Chamber is The Statewide Voice of BusinessTM.
How to Establish Credit for Your Small Business
- Separate personal and business finances to establish credit, protect personal assets, and ensure tax accuracy.
- Form an LLC for liability protection and tax benefits, enhancing your business's credibility.
- Obtain an EIN and DUNS number for tax purposes, banking, and to build your business credit profile.
- Open a business bank account and establish credit through timely payments and controlled credit utilization to build a positive credit history.
693 words ~ 3 min. read.
Starting a business is an exciting venture with opportunities and challenges. As a small business owner or entrepreneur, having a brilliant idea and solid plan is not enough to ensure your business can grow and succeed. One crucial aspect often overlooked is establishing and maintaining good credit. This can be vital, especially during tough financial times when access to credit is a lifesaver.
In this article, we’ll walk you through key steps to establish credit for your small business, ensuring you have a financial safety net when needed.
Why You Should Keep Your Personal and Business Finances Separate
One of the first and most important steps in establishing business credit is to keep your personal and business finances separate. Here’s why:
- Professionalism: It demonstrates that your business is a separate legal entity, which is crucial for building credibility with lenders and vendors.
- Tax Benefits: Mixing personal and business expenses can lead to complications during tax season. Keeping them separate makes it easier to track deductions and file taxes accurately.
- Liability Protection: Separating finances protects your personal assets in case your business incurs debt or faces legal issues.
Forming a Limited Liability Company (LLC) is another vital step in establishing business credit. An LLC provides several advantages:
- Limited Liability: As the name suggests, an LLC limits your personal liability. This means your personal assets (like your home and car) are protected if your business incurs debt or faces lawsuits.
- Tax Flexibility: LLCs offer various tax benefits and can be taxed as a sole proprietorship, partnership, S corporation, or C corporation, depending on what suits your business best.
Establishing an EIN and DUNS and Why You Need Them
To establish credit for your business, you’ll need both an Employer Identification Number (EIN) and a Data Universal Numbering System (DUNS) number.
- EIN: Issued by the IRS, an EIN is like a social security number for your business. It’s used for tax purposes, opening a business bank account, and applying for business licenses.
- DUNS: A DUNS number is a unique identifier for businesses, issued by Dun & Bradstreet. It’s used to establish your business credit file, which is crucial for building credit and obtaining loans.
Applying for these numbers is straightforward and can usually be done online. An EIN is free, while a DUNS number may have associated costs depending on the service level you choose.
Open a Business Bank Account
Once you have your EIN, one of the first things you should do is open a business bank account. This account will be the hub of your business’s financial activity, and it helps in several ways:
- Financial Organization: Keeps your business transactions separate from personal ones, making bookkeeping and tax filing easier.
- Credibility: Lenders and vendors will take your business more seriously if you have a dedicated business bank account.
- Credit Building: Some banks offer small loans or lines of credit to new account holders, which can help you establish and build your business credit.
Consider taking out a small loan or opening a line of credit with your business bank account. Ensure you make timely payments to build a positive credit history.
To further build your business credit, open accounts with vendors and suppliers in your business’s name. This step will help you build commercial credit and further legitimize your business.
Tips for Managing Business Credit Accounts
- Timely Payments: Always pay your bills on time to build a positive credit history.
- Monitor Credit Reports: Regularly check your business credit reports from agencies like Experian and Equifax to ensure accuracy.
- Limit Credit Utilization: Keep your credit utilization ratio low to maintain a good credit score. Aim to use no more than 30% of your available credit.
The Takeaway
Starting a business doesn’t always require a large amount of money, but sustaining and growing your business often does. Establishing business credit is a critical step in ensuring your enterprise has a financial safety net during tough times. By keeping your personal and business finances separate, forming an LLC, obtaining an EIN and DUNS number, opening a business bank account, and establishing commercial credit accounts, you'll be well on your way to building a strong credit foundation for your small business.
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The Columbia Montour Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike.
2024 dividend declared for the ChamberChoice business insurance program
Program has returned nearly $13.1 million in dividends over 12 years
Chambers of Commerce Service Corporation (CCSC) is pleased to announce that Penn National Insurance has declared a 1% dividend for the ChamberChoice Business Insurance program. Members, who placed their insurance coverage with Penn National Insurance during the 2022/2023 program year and remained active policyholders as of April 30, 2024, will receive a dividend check during the month of June. This year’s dividend totaled over $222,000. Over the past 12 years, Penn National Insurance has returned an average of 5% in dividends each year, and an aggregate total of $13.1 million to the business community.
The ChamberChoice Business Insurance program is just one of many benefits that CCSC offers its member Chambers. The partnership between Penn National Insurance and CCSC was designed to provide a value added membership benefit that would help Chambers attract and retain members.
An important aspect of this group insurance program is preventing loss and controlling claims costs. Since dividends are based on the group’s collective loss experience, a business that may have experienced a significant loss may still be eligible to receive a dividend.
The program is sold exclusively through local, independent agents who can offer chamber members a variety of coverages and pricing on property and casualty insurance, including business owners, commercial auto, property, general liability, inland marine and workers’ compensation. Dividends are paid on all of these coverages. In addition, through safety consulting, Penn National Insurance and local independent insurance agencies encourage member businesses to develop safety practices to substantially reduce or eliminate workplace injuries.
Supplementing Base Coverage with Limited Benefit Plans
In the dynamic environment of employee benefits, employers
are continually working to provide comprehensive coverage that meets the diverse needs of their company’s workforce. Limited benefit plans have emerged as a pragmatic solution, offering targeted coverage for specific healthcare needs or financial protections.
Limited benefit plans, also commonly known as mini-med or fixed indemnity plans, are benefit options that possess a reduced and more restricted level of benefits when compared with comprehensive medical plans, but with lower premiums as well. They typically offer coverage for specific or targeted healthcare services or financial protections with predetermined limits. Limited-benefit plans can include critical illness plans, indemnity plans and “hospital cash” policies. These plans are not regulated by the Affordable Care Act, and it is not advisable that they serve as an individual’s only medical coverage. However, in most situations they can be a good supplement to a base and more comprehensive medical plan.
Applicability of a Limited Health Plan
Limited health plans can be beneficial for those who feel they need additional coverage that goes beyond their traditional health insurance plans. Though they are not intended to be a replacement for major medical health insurance, limited plans can be a good supplement to some major medical plans, such as those with a high deductible.
Individuals covered through a high deductible health plan (HDHP) can often benefit from enrolling in Limited Benefit Plans. Although HDHPs offer comprehensive coverage, the standard copay aspect of the plan does not kick in for any services outside of preventative care until the deductible is met. That could mean that the individual or their family can be exposed to significant up-front out-of-pocket expenses. A limited health plan can help offset the deductible in some instances, depending on what the limited plan covers.
Though not intended as a replacement for major health insurance, limited plans can still provide at least some level of financial coverage for those without a comprehensive base medical plan. Limited plans might especially work well for individuals that need temporary stop-gap coverage until their more comprehensive insurance program goes into effect, for those who were recently laid off or are in-between jobs, for younger individuals aging off of their parent’s health insurance, individuals who have lost their medical coverage, self-employed persons without access to group coverage or anyone looking to offset the costs associated with high deductibles and out-of-pocket expenses.
The Columbia-Montour Chamber of Commerce offers its members access to My Benefit Advisor as a solution for employee benefits, including voluntary offerings. For more information about My Benefit Advisor, visit our website at cmcc.mybenefitadvisor.com or contact Rob Higginbotham at (800) 377-3536.
Member News ~ June 14, 2024
Mill Street Traffic Advisory
Geisinger Graduate Medical Education (GME) will soon welcome its new residents. GME has planned the second annual Geisinger New Resident Welcome Fair that will showcase everything our region has to offer as part of its orientation.  To accommodate the celebration, Mill Street in the Borough of Danville will be closed between Route 11 and West Mahoning Street from 4:30 pm through 9:00 pm on Monday, June 17th. If you typically drive through town during this time, we urge you to plan for an alternate route.
PPL Offers Tips to stay safe around electricity
PPL Electric Utilities reminds its customers to keep electrical safety at the top of their to-do lists as they take advantage of the warmer weather and extra daylight to complete outdoor and indoor household projects this spring and summer. Get tips here.
Berwick Area Veterans Heritage Center opening at McBride Memorial Library
The McBride Memorial Library is pleased to announce the grand opening of the Veterans Heritage Center, serving veterans and their families in the greater Berwick area. Learn more about the June 15th grand opening event.
Geisinger Offers Stop the Bleed Training
As part of the national Stop the Bleed campaign Geisinger Medical Center participates in community outreach for the public on how to manage life-threatening bleeding until Emergency Medical Services (EMS) or first responders arrive. To learn more about the program and have a training at your business click here.
Best of the Best voting open until June 23rd
The Press Enterprise's Annual Best of the Best voting open until June 23rd. MANY Chamber member businesses are nominated. Be sure to vote and check out all the categories!
Railroad Military Locomotives to be on Display in Celebration of Independence Day
The North Shore Railroad Company & Affiliates (NSHR) will have its two Military Units parked, for public viewing, at the Union County Veterans’ 4th of July Celebration (on Saturday, June 29th, in Lewisburg, PA) and Set the Night to Music Fireworks Celebration (on Thursday, July 4th, in Williamsport, PA). Learn More.
United in Recovery Supporting Grand Opening of New Possibilities
New Possibilities, the Bloomsburg Recovery Drop-In Center, will be hosting an Open House on Monday, June 17th from 4:00 - 6:00 pm. They are located at 260 E 7th Street in Bloomsburg. Light refreshments will be served. Learn more.
Bloomsburg Children's Museum Hosting Daddy Daughter Dance
The Friends of the Bloomsburg Children’s Museum (BCM) will host its 3rd annual Daddy Daughter Dance on Sunday, July 28 from 3-6 p.m. at the Museum, 2 West 7th Street, Bloomsburg. Daughters may be escorted by dad, grandpa, Uncle, or any special person who fits this role. Learn More.
Updated Contact information for PPL
Check out the updated contact information flyer for PPL.
Service 1st Board Member recognized as Volunteer of the Year by CrossState Credit Union Association
Steve Endress, who has served on Service 1st Federal Credit Union’s Board of Directors for the last 25 years, was recognized as CrossState Credit Union Association’s 2024 Calvin H. Jackson Volunteer of the Year. Learn more.
Danville Memorial Park 2024 Concert Series happening Tuesdays
Bring your lawn chair and gather in Memorial Park for the annual Summer Concert Series, Tuesdays at 7 pm (til dusk) Rain Location: Grove Presbyterian Church. Stay up to date on performers and rain location changes here.
Workshop Series for Nonprofits in Columbia County
As part of the Columbia County Rural Placemaking Innovation Challenge, a series of workshops will be held for nonprofits in May and June. See the flyer for dates and topics, and visit the project website for more descriptions/locations/times. These workshops are free to all Columbia County nonprofit employees, so please share them with anyone you think might be interested.
Wilkes SBDC Director Celebrates 25 years with SBDC
Dorothy Lane recently celebrated 25 years of service with the Wilkes University SBDC! Starting as a training coordinator, she became a business consultant and now serves as our director. Recently named the Pennsylvania SBDC's Co-Director of the Year, Dorothy is passionate about helping small businesses and aspiring entrepreneurs in Northeastern Pennsylvania get the technical assistance they need to succeed. Congratulations Dorothy!
DCDC continues 50th Anniversary Celebrations
Snack N'Shop happening June 22 rain or shine at 1459 Bloom Rd. Danville, PA 9:00 am - 1:00 pm. More information here.
DBA Hosting Third Thursday
The next third Thursday will be happening June 20th in Danville. Enjoy an evening of shopping, food & drink specials, kids activities, and live music in Canal Park. Learn more.
Geisinger Medical Center road relocation project to begin in June
This June, Geisinger Medical Center will begin the first phase of its road relocation project on Medical Center Drive in front of the hospital. The roadwork will happen in multiple phases and is expected to be completed in early 2025. The work is expected to start Monday, June 3, weather permitting. Learn more.
Ready PA - When Thunder Roars, Go Indoors - June Edition 2024
June 2024 ReadyPA Newsletter is out now articles this month include Lightning Safety Awareness Week (When Thunder Roars, Go Indoors!); Enjoy A Safe & Fun Filled Summer, and Hey Pet Parents! It's Pet Preparedness Month!
Pennsylvania College of Technology offers Workforce Development Courses
Check out PCT's full listing of Workforce Development Courses happening all year long! Courses include Excel Training and Fundamentals of GD & T.
Construction and Maintenance Training Programs offered at CMAVTS
This workforce development opportunity is provided by Columbia County Commissioners in partnership with Community Strategies Group and funded by the COVID-19-ARPA, Whole-Home Repairs Program Funds.
This program is tuition-free for Residents of Columbia County. Training is provided by Columbia-Montour Area Vocational Technical School. For more information and to register for a course, call 570-784-8040, extension 3320, and check out the course schedule here.
 Upcoming Bucknell SBDC Events
Chamber Members Partner on Cooking Classes
Chamber members Pure Health By Andrea and Shanty Secrets are partnering with Food for Thought on children's cooking/nutrition classes over the summer. Happening every Wednesday starting June 12th with rotating locations and themes. Reach out to Pure Health by Andrea or Shanty Secrets for more details.
Servpro of Columbia, Montour & Sullivan Counties offering CE classes
5 CE classes will be offered by Servpro of Columbia, Montour & Sullivan Counties. Get the full schedule.
BOOM Camps happening
Better Orientation Onboarding & Mentoring (BOOM) Camps will be hosted free and online April - July. Get dates, session topics and to register by clicking here.
MCFCU Hosting Golf Tournament
On Friday, June 21st, 2024, MC Federal Credit Union is hosting its 4th Annual Charity Golf Tournament at Knoebels Three Ponds Golf Course. Learn more about the event.
Covered Bridge & Arts Festival Call for Vendor Applications
The 2024 Application is NOW AVAILABLE for all returning vendors and prospective new vendors. The application is the same whether you are a returning or new vendor. RETURNING VENDORS: please submit as soon as possible to receive priority consideration. The application window for prospective NEW vendors will remain open until JULY 15. Get more details here.
Save the Date for Agapepalooza
Save the Date for Agapepalooza July 20th, 2024. This is a day of free fun for the whole family with activities, local vendors, and food. Learn more.
Stay Connected to the Women's Giving Circle
"On the Bright Side" Sessions will continue on August 15th and November 14th and their Annual Meeting & Grant Presentations will happen July 17th. Learn more about these events and what the Women's Giving Circle is all about!
LCBC hosting annual Global Leadership Summit
For over 30 years, the Global Leadership Summit has been empowering leaders worldwide. LCBC will be hosting this virtual summit at their Columbia - Montour Campus on August 8-9. Learn more.
Bloomsburg Rotary Hosting 30th Annual Jeffrey H. Lewis Memorial "Kids Klassic"
Wednesday, August 14th will see the 30th Annual Jeffrey H. Lewis Memorial "Kids Klassic" at Frosty Valley Resort. Learn more.
Community Giving Foundation partnering on a regional nonprofit Conference in October
Community Giving Foundation and First Community Foundation Partnership of Pennsylvania (FCFP) are thrilled to partner together to create Elevate2, a new regional nonprofit conference. The inaugural conference will be held on October 14-15, 2024, at Bucknell University in Lewisburg. More information is available online at elevate2.org
New Member Highlight-Bear Chrysler Dodge Jeep Ram
Part of the Winding Makia Automotive Group, Bear Chrysler, Dodge, Jeep, Ram has a great selection of new, used, and certified pre-owned vehicles.
Complete with a robust service center, our expert technicians are fully equipped to service your vehicle. They are committed to their customers and remain dedicated to serving our community. Visit their showroom in Berwick, PA.
Learn more about Chrysler, Dodge, Jeep, Ram.
Reach Chamber Members with July ChamberPack!
Reach 430 of your business peers!
ChamberPack will be sent the week of July 8th.
Take this opportunity to showcase your business to the entire chamber network by submitting your flyers for inclusion in our upcoming bi-monthly direct mail piece.
Gain visibility and reach by sharing your promotions, events, or services directly with our engaged community of fellow members. Don't miss this exclusive opportunity to stand out and connect with a wide audience of local businesses.
Submit your flyers by June 24th to be featured in ChamberPack.
Call the Chamber at 570-784-2522 to reserve your space OR click here for more information OR email Taryn, Director of Member Engagement at tcrayton@columbiamontourchamber.com
PA Chamber Leads Statewide Coalition Calling for Elimination of PA’s Start-Up Tax
Source: PA Chamber of Business and Industry
Last week, the Pennsylvania Chamber of Business and Industry led a coalition of more than 70 chambers of commerce across the Commonwealth in calling on Governor Josh Shapiro and members of the General Assembly to improve Pennsylvania’s economic competitiveness by eliminating the state’s tax penalty on start-up businesses.
In a letter addressed to the governor and legislative leaders, the coalition highlighted the urgency of improving Pennsylvania’s tax treatment of Net Operating Losses (NOLs).
The coalition cited the negative impact of Pennsylvania’s current business tax and regulatory climate, noting that the state ranks among the worst in the nation for job seekers and key economic indicators. The Kauffman Foundation recently identified Pennsylvania as having the lowest rate of new entrepreneurs in the entire country.
“Governor Shapiro and leaders in the House and Senate have each acknowledged the need to improve Pennsylvania’s economic competitiveness,” the letter reads. “Improving the treatment of Net Operating Losses is a major step towards this goal. Pennsylvania’s 40 percent cap on NOLs is one of the most restrictive in the nation, hindering start-ups and cyclical businesses.”
The coalition emphasized the importance of increasing the cap on NOL deductions, which allow businesses to offset their tax liabilities with previous losses, as a means to attract more employers and reduce hurdles to entrepreneurship and business growth.
Net operating loss reform has emerged as a bipartisan priority in both the state House and Senate. The letter points out that 24 states have no cap on NOLs, while Pennsylvania is one of just two states that caps NOL deductions below the federal limit of 80 percent of taxable income.
“We appreciate the many proposals that policymakers and advocates have put forth to spur Pennsylvania’s economy and urge lawmakers to focus on competitiveness,” the letter continues. “We urge you to prioritize correcting Pennsylvania’s treatment of start-up businesses so the Commonwealth can compete on an equal playing field to attract entrepreneurs, new employers, and the jobs, economic development, and prosperity they bring to communities.”
Full text of the letter is available here.
You can find additional coverage of the letter in the following outlets:
Pittsburgh Business Times
Pennsylvania Business Report
Lehigh Valley Business
Law360
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The Columbia Montour Chamber of Commerce closely monitors proposed legislation and its potential impact on the local business community. Businesses are encouraged to offer feedback to Chamber President Chris Berleth, at cberleth@columbiamontourchamber.com.
Founded in 1916, the Pennsylvania Chamber of Business and Industry is the state's largest broad-based business association, with its membership comprising businesses of all sizes and across all industry sectors. The PA Chamber is The Statewide Voice of BusinessTM.
Inbound or Outbound Marketing: Which one is best for your small business?
- Understanding the difference between inbound and outbound marketing is key to crafting effective strategies.
- Inbound marketing attracts customers through valuable content and SEO, fostering organic reach and engagement.
- Outbound marketing pushes messages to a broad audience through traditional advertising methods like TV and print ads.
- Inbound marketing is more cost-effective, supports long-term growth, and yields higher engagement rates by targeting interested audiences.
- Providing valuable content through inbound marketing builds trust and credibility, positioning your business as an authority in your field.
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In the ever-evolving landscape of digital marketing, businesses are often
faced with the decision to invest in either inbound marketing or outbound marketing—or a combination of both. Understanding the difference between these two approaches can help you make informed decisions about your marketing strategy.
Inbound Marketing vs. Outbound Marketing: What's the Difference?
Inbound Marketing focuses on attracting potential customers to your business through content marketing, social media, search engine optimization (SEO), and other strategies designed to pull people in. It’s a permission-based approach where customers seek you out for valuable and relevant content. Some of the key elements of inbound marketing include blog posts, eBooks, webinars, and social media interactions.
Outbound Marketing, on the other hand, is a more traditional approach that involves pushing your message out to a broad audience through methods such as TV and radio commercials, billboards, print ads, and cold calling. This is often referred to as interruption marketing because it disrupts the audience with your message, regardless of whether they are interested in it at that moment.
Why Inbound Marketing is Crucial
Inbound marketing has several advantages over outbound marketing, particularly in the digital age:
- Cost-Effectiveness: Inbound marketing is generally more cost-effective than outbound marketing because it relies on organic reach and engagement rather than paid advertising.
- Long-Term Growth: The content created through inbound marketing continues to attract and convert leads over time, whereas outbound efforts often have a limited lifespan.
- Higher Engagement Rates: Because inbound marketing targets people who are already interested in your industry or product, the engagement rates are often higher.
- Builds Trust and Credibility: Providing valuable content and solutions to potential customers establishes your business as an authority in your field, building trust and credibility.
5 Hacks to Improve Your Inbound Marketing
#1 Optimize Your Content for SEO:
- Use targeted keywords relevant to your business and industry to improve your visibility on search engines.
- Ensure your website and blog posts are optimized for both desktop and mobile viewing to reach a broader audience.
#2 Leverage Social Media:
- Share your content on various social media platforms to drive traffic to your website.
- Engage with your audience by responding to comments and messages promptly.
#3 Create Evergreen Content:
- Develop content that remains relevant and valuable over time, such as how-to guides, FAQs, and cornerstone articles.
- Regularly update your evergreen content to keep it current and beneficial to your audience.
#4 Utilize Email Marketing:
- Build a subscriber list and send out regular newsletters with valuable content, updates, and offers.
- Personalize your emails to make them more engaging and relevant to the recipients.
#5 Use Analytics to Guide Strategy:
- Regularly review your website analytics and social media insights to understand what content resonates with your audience.
- Adjust your strategy based on data-driven insights to continually improve your inbound marketing efforts.
The Takeaway
Both inbound and outbound marketing are key to a holistic strategy, yet many businesses now lean towards inbound marketing for its cost-effectiveness and potential to forge lasting customer relationships. By grasping the differences between these strategies and applying smart tactics to enhance your inbound efforts, you can develop a more sustainable and engaging marketing plan that fosters growth and success.
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The Columbia Montour Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike.