President’s Message: It’s A Beautiful day for baseball
“It’s a beautiful day for baseball.” - Coach Randy Hein, Lincoln Little League
The score was Millville 4, MIfflinville 3. To this point in the season, Mifflinville had posted an impressive 11-3 record compared to Millville’s 3-11. This game was supposed to be an easy win for Mifflinville and an all-too-familiar loss for Millville. Yet here was Millville, just three outs away from upsetting the first-place team.
To start the last inning, Millville brought in ten-year-old “Harry”, a new pitcher. After a rocky start where he’d hit a batter with a pitch, allowed an infield single, and thrown two passed balls, (allowing the runners to advance to second and third base), he settled down and struck out the next two batters. One more out to go, and he’d escape with the win. “Pop!” The ball rocketed off the bat, sky-high above the pitcher’s mound, right at Harry. Against the backdrop of a bright blue sky, it was a beautiful day for baseball.
Let’s pause there.
Little League Coach Randy Hein loved the game of baseball and in 1999, despite a chronic leg injury, Randy had a pep in his step – seemingly immune to the woes that can so easily wreck a ball game. With two days of stubble on his face and a duck-billed baseball cap that seemed better suited to a fishing expedition than a dugout, Coach Randy would greet each player daily and say, “It’s a beautiful day for baseball.”
In 100-degree heat, when the sun boiled the sweat from our young brows, Randy asked, “Do you know what today is, Chris? It’s a beautiful day for baseball!” When the rains poured down and the game was delayed for hours or practices moved inside, Randy's jovial reminder would ring out: "It’s a b-e-a-utiful day for baseball, gang!” With all the hardships of a tough loss or the excitement of a good win, the message that most resonated with all of Randy’s kids was that it was always a beautiful day for baseball. The power of this positivity and his contagious romance with the game was not just a silly saying – there was something more powerful at work. It got to the point that all Randy would do was ask, “What’s today, Chris?” and the response would come from my lips. “It’s a beautiful day for baseball, Coach.”
To Randy, “baseball” wasn’t just “baseball”. Baseball was heart, attitude, teamwork, communication, comradery through failure, the joy of working hard, and occasionally, triumph. When winning, the game was about celebrating humility and the joy of getting dirty. When losing, it was about trying, failing, growing, playing, and keeping our chins up. At practice, baseball was about repeating small and simple things over and over again, learning from mistakes. It was about friendship and joy and having stories to tell. When baseball was these things, it was always a beautiful day, so it was always a beautiful day for baseball.
A few years after my last game with Randy, I got a call from my dad. On his way home from work, Randy had stopped to aid a stranded motorist and to adjust something in his truck. A passing vehicle didn’t see him, and he was struck and killed.
Randy’s death hit my hometown hard, but for the kids who had played for him, the mantra became even more powerful. Life is far too short, and every day is a beautiful day to play baseball.
Randy’s simple saying is easy to pass along on the baseball field to young children as they learn these things for the first time, but in my work with the Chamber, I’m convinced there’s a message here for all of us. As we meet with members to learn about the opportunities and barriers to success in our communities, some of the biggest challenges are reminiscent of the lessons learned on the ballfield.
Community development fails when we prefer personal victories over team wins. It fails when we operate in silos and fail to communicate with all the players on the team. It fails when our attitudes and our approach project future failure rather than hope. As I say this, Columbia and Montour Counties are poised for some big wins, and our attitudes matter.
We’re poised to have a game-changing, affordable regional transit solution that can help all walks of life get where they need to go – including the grocery store, the doctor, childcare, and to and from work.
We’re poised to see positive changes across the flagship institutions of our region – in banking, healthcare, and education. We’re poised to see recreation and tourism grow dramatically with the influx of frisbee golf and pickleball, and increased access to great mountain biking, boating, fishing, and hiking trails. We’re poised for economic growth across several projects at various stages of development, from solar projects to warehousing and manufacturing to the promise of another Blueprint Community program in Berwick, and a growing arts base, thanks to work by countless non-profits, the generosity of local business, and the hard work of volunteers.
Your Chamber is committed to advocating for vibrant and sustainable communities, and to do this we’re committed to doing what we’ve always done. We’re working in committees to improve and strengthen communication across our communities. We’re encouraging business connections both one-on-one and across community events. We’re encouraging non-profits to learn about each other and to prevent duplication of effort and the tendency to work in silos. We’re taking what we’ve practiced, and we’re playing our position, advocating with local leaders, state officials, and more.
Let’s go back to Harry, shall we?
If Harry had had some help from his shortstop, or if his coach had helped him practice tracking balls hit over his head – if he had noticed that nobody yelled, “I’ve got it!”, then perhaps that sky-high pop-up wouldn’t have hit the ground, allowing Mifflinville to score the game-tying, and then game-winning runs. Perhaps. When he hung his head in a tough loss, the reminder I gave him was simple. “Harry, do you know what today is? Today is a beautiful day for baseball.” I didn’t need to tell him anything else. He’d heard me echo Coach Randy enough, that it elicited a smile, and a determined look for next time.
May we approach our community like Harry, with determination to learn from our mistakes, and may the consequences of the mistakes we make be no more significant than losing a little league baseball game. And when the going gets tough, and we need our community to rally, may we remember that it’s a beautiful day for baseball.
Member News ~ June 7, 2024
Free Webinar to Discuss Impact of DOL’s Salary Threshold Changes
The U.S. Department of Labor recently issued a rule increasing the salary threshold required to exempt workers from overtime pay. Learn what this ruling means for your business and register for the June 12th webinar.
Downtown Bloomsburg Inc.'s first Friday's Happening TONIGHT
First Fridays is a collaboration between DBI and downtown businesses. From 5 pm to 8 pm on the first Friday of each month, participating businesses will feature specials and there will be live music, children's activities, pop-up vendors & more! Get full list of participating businesses.
PPL Offers Tips to stay safe around electricity
PPL Electric Utilities reminds its customers to keep electrical safety at the top of their to-do lists as they take advantage of the warmer weather and extra daylight to complete outdoor and indoor household projects this spring and summer. Get tips here.
Geisinger Offers Stop the Bleed Training
As part of the national Stop the Bleed campaign Geisinger Medical Center participates in community outreach for the public on how to manage life-threatening bleeding until Emergency Medical Services (EMS) or first responders arrive. To learn more about the program and have a training at your business click here.
Best of the Best voting open until June 23rd
The Press Enterprise's Annual Best of the Best voting open until June 23rd. MANY Chamber member businesses are nominated. Be sure to vote and check out all the categories!
Community Giving Foundation holds inaugural Scholarship Luncheon
The Community Giving Foundation was excited to invite students, parents, and scholarship fundholders to our inaugural scholarship luncheon on May 30th at the Barn at Frosty Valley. 133 Foundation scholarship funds awarded over $481,000 to more than 280 high school seniors and current undergraduate students. A full list of 2024 scholarship recipients is now available on their website.
Bloomsburg Town Pool Opening June 8th
Get the latest information on the Norris E. Rock Memorial pool.
Berwick Area Veterans Heritage Center opening at McBride Memorial Library
The McBride Memorial Library is pleased to announce the grand opening of the Veterans Heritage Center, serving veterans and their families in the greater Berwick area. Learn more about the June 15th grand opening event.
Updated Contact information for PPL
Check out the updated contact information flyer for PPL.
Danville Memorial Park 2024 Concert Series happening Tuesdays
Bring your lawn chair and gather in Memorial Park for the annual Summer Concert Series, Tuesdays at 7 pm (til dusk) Rain Location: Grove Presbyterian Church. Stay up to date on performers and rain location changes here.
Workshop Series for Nonprofits in Columbia County
As part of the Columbia County Rural Placemaking Innovation Challenge, a series of workshops will be held for nonprofits in May and June. See the flyer for dates and topics, and visit the project website for more descriptions/locations/times. These workshops are free to all Columbia County nonprofit employees, so please share them with anyone you think might be interested.
Program held at Camp Victory celebrates 18th year
The Greenwood Environmental Education Program (GEEC) at Camp Victory celebrated its 18th successful year, continuing to provide a unique environmental education experience to local students. Learn more.
DCDC continues 50th Anniversary Celebrations
Snack N'Shop happening June 22 rain or shine at 1459 Bloom Rd. Danville, PA 9:00 am - 1:00 pm. More information here.
GAF offers new Commercial Certification Program
GAF is building a new Commercial Certification Program designed to recognize commercial contractors with outstanding qualifications, capabilities, reputation, and commitment to excellence. Download the fact sheets for details.
Geisinger Medical Center road relocation project to begin in June
This June, Geisinger Medical Center will begin the first phase of its road relocation project on Medical Center Drive in front of the hospital. The roadwork will happen in multiple phases and is expected to be completed in early 2025. The work is expected to start Monday, June 3, weather permitting. Learn more.
Ready PA - When Thunder Roars, Go Indoors - June Edition 2024
June 2024 ReadyPA Newsletter is out now articles this month include Lightning Safety Awareness Week (When Thunder Roars, Go Indoors!); Enjoy A Safe & Fun Filled Summer, and Hey Pet Parents! It's Pet Preparedness Month!
Pennsylvania College of Technology offers Workforce Development Courses
Check out PCT's full listing of Workforce Development Courses happening all year long! Courses include Excel Training and Fundamentals of GD & T.
Construction and Maintenance Training Programs offered at CMAVTS
This workforce development opportunity is provided by Columbia County Commissioners in partnership with Community Strategies Group and funded by the COVID-19-ARPA, Whole-Home Repairs Program Funds.
This program is tuition free for Residents of Columbia County. Training is provided by Columbia-Montour Area Vocational Technical School. For more information and to register for a course, call 570-784-8040, extension 3320, and check out the course schedule here.
Upcoming Bucknell SBDC Events
- "Using AI Tools like ChatGPT to Help You Launch and Grow Your Business" will be happening June 11 as a webinar
- "Establishing Your Online Presence: Your Business is Official, Now What?" will be an in-person event on June 13th.
- Legal Aspects of Starting a Business June 25th
- The First Step to Success: Starting Your Business
Chamber Members Partner on Cooking Classes
Chamber members Pure Health By Andrea and Shanty Secrets are partnering with Food for Thought on children's cooking/nutrition classes over the summer. Happening every Wednesday starting June 12th with rotating locations and themes. Reach out to Pure Health by Andrea or Shanty Secrets for more details.
Servpro of Columbia, Montour & Sullivan Counties offering CE classes
5 CE classes will be offered by Servpro of Columbia, Montour & Sullivan Counties. Get the full schedule.
Compassus hosting Health & Wellness Expo at Apollo Point June 12th
Door prizes, Giveaways, and tours will all be apart of a Health & Wellness Expo Compassus is hosting at Apollo Point Apartments. Get more information here.
BOOM Camps happening
Better Orientation Onboarding & Mentoring (BOOM) Camps will be hosted free and online April - July. Get dates, session topics and to register by clicking here.
3rd Annual Recovery Picnic Happening June 13
Bringing the community together to uplift and support those in recovery and celebrate the dedication of service providers and community members who make recovery in all its forms possible. Learn more and RSVP here.
MCFCU Hosting Golf Tournament
On Friday, June 21st, 2024, MC Federal Credit Union is hosting its 4th Annual Charity Golf Tournament at Knoebels Three Ponds Golf Course. Learn more about the event.
Covered Bridge & Arts Festival Call for Vendor Applications
The 2024 Application is NOW AVAILABLE for all returning vendors and prospective new vendors. The application is the same whether you are a returning or new vendor. RETURNING VENDORS: please submit as soon as possible to receive priority consideration. The application window for prospective NEW vendors will remain open until JULY 15. Get more details here.
Save the Date for Agapepalooza
Save the Date for Agapepalooza July 20th, 2024. This is a day of free fun for the whole family with activities, local vendors, and food. Learn more.
Stay Connected to the Women's Giving Circle
"On the Bright Side" Sessions will continue on August 15th and November 14th and their Annual Meeting & Grant Presentations will happen July 17th. Learn more about these events and what the Women's Giving Circle is all about!
LCBC hosting annual Global Leadership Summit
For over 30 years, the Global Leadership Summit has been empowering leaders worldwide. LCBC will be hosting this virtual summit at their Columbia - Montour Campus on August 8-9. Learn more.
Community Giving Foundation partnering on a regional nonprofit Conference in October
Community Giving Foundation and First Community Foundation Partnership of Pennsylvania (FCFP) are thrilled to partner together to create Elevate2, a new regional nonprofit conference. The inaugural conference will be held on October 14-15, 2024, at Bucknell University in Lewisburg. More information is available online at elevate2.org
Increase Visibility with 2024-2025 Chamber Directory
June 5, 2024
Dear Friends,
In an ever-changing economic environment, organizations like yours constantly evaluate the value proposition of your investments. At The Columbia Montour Chamber of Commerce, we’re grateful that you’ve invested in Chamber membership, and we’re committed to helping you get the highest possible return on that investment and more. Each year, as we work hard to offer projects, events, and communications that maximize the reach of our members and their influence, we get excited about projects that increase visibility, expose our members’ brands to a wide audience, offer cost-effective means for members to promote themselves, and support the local community by fostering a sense of connection.
To that end, we’re excited to announce that we’ve begun working on our printed 2024 - 2025 Membership Directory.
As you know, Chamber directories reach a targeted audience of individuals and businesses who actively seek local products, services, and business connections. Thanks to the outstanding work of Victor Koons, our Membership Directory has for years been a staple in local new-hire welcome packets, hotels and bed & breakfasts, local tourist hot spots, waiting rooms, government offices, and locations across the valley. They are so popular that at the end of our fiscal year, extra copies are hard to find. We think it's because the full-color publication represents our members well, and pairs with some of the best resources about the region that our community has to offer.
Given his great success, the Chamber is pleased to continue to partner with Victor Koons Graphic Design for sales, design, layout, and printing of this year’s publication. Additional information, such as ad sizes and rates can be found here. Representative Lois Wolfe will contact you in the coming days or you can contact her at 814-360-0558 or lwolfe2790@aol.com.
If you have any other questions or concerns, please contact Taryn Crayton, our Director of Member Engagement at 570-784-2522 or tcrayton@columbiamontourchamber.com. Also, let us know if you’d like to receive additional directories at your business location at any time throughout the year.
Thank you for allowing The Chamber to continue to serve your organization.
Respectfully,
Chris Berleth
President
Member Highlight-Gloria Gates Cares
Gloria Gates CARE is reshaping healthcare for the Medicaid community. Their mission is to care compassionately for the well-being of all their members. They do this by providing exceptional primary healthcare that goes beyond the scope of conventional medicine. At Gloria Gates CARE, they are pioneering a new era in healthcare, where compassion and innovation converge to create healthier, more fulfilling lives in our communities.
A Look Ahead for the Week of June 3, 2024
Source: PA Chamber of Business and Industry
House and Senate lawmakers are back in Harrisburg this week and, as always, the PA Chamber is currently monitoring several pieces of legislation with the potential to impact the state’s business community.
Childcare Subsidy Eligibility (H.B. 1486)
House Bill 1486 may receive a vote on the House Floor this week.
This legislation would ensure that families who see wage increases do not immediately see a drastic reduction in childcare subsidy eligibility. This legislation allows for a continuation of childcare support for one year after a change in family income.
Pennsylvania employers continue to suffer from a dramatic workforce shortage. This legislation helps ensure that working-age parents are not deterred from entering the workforce or expanding their working hours out of fear of losing their childcare subsidy.
Overregulating Food Processing Industry (H.B. 2235)
House Bill 2235 may also receive a vote on the House Floor this week.
This legislation proposes numerous mandates and a comprehensive regulatory framework specifically targeting the food processing industry.
Specifically, the bill proposes mandates on the food processing and meatpacking industries addressing a wide range of employment and workplace policies including dictating new employee orientation and training; time off; workplace safety committees; and response to a public health emergency; among other areas.
The mandates in this bill are generally duplicative with mandates that exist under other state or federal laws and therefore likely to create compliance complications and expose employers to the penalties and civil actions outlined in the bill.
Pennsylvania Board of Finance and Revenue Appeals Reform (S.B. 1051)
Senate Bill 1051 may receive a vote on the Senate Floor this week.
This legislation would allow the Board of Finance and Revenue (BF&R) to consider late-filed tax appeals from the Department of Revenue (DOR) if the taxpayer shows good cause. It also establishes a settlement process at the BF&R as an alternative to the formal and lengthy court appeals process.
Taxpayers who disagree with a final decision made by DOR currently have 60 days to appeal the decision to the BF&R. Without the ability to accept late-filed appeals, cases are dismissed on a technicality rather than on merits. The ability to settle disputes at the BF&R will provide for a quicker and fairer resolution to tax disputes, particularly for smaller businesses that do not have the resources for a drawn-out appeals process or litigation in the Commonwealth Court.
Bank Shares Goodwill Deduction Clarification (S.B. 742)
Senate Bill 742 may also receive a vote on the Senate Floor this week.
This legislation would amend the Tax Reform Code by clarifying that any goodwill filed by banks with the Federal Deposit Insurance Corporation (FDIC) is excluded from the bank shares tax calculation.
Goodwill is an intangible asset added to a balance sheet when any company acquires another business in a transaction at a price higher than the net fair value.
While goodwill has historically been allowed as a deduction from total bank equity in order to calculate a financial institution’s tax liability under the bank shares tax, the Department of Revenue has recently denied goodwill deductions that involve combinations of bank holding companies which result in the combination of subsidiary banks.
This impacts the vast majority of mergers, resulting in a tax increase, a competitive disadvantage for Pennsylvania banks, and a growth constraint for businesses and consumers. Every $1,000 paid in tax could be leveraged to provide $10,000 in loans.
Discouraging ‘Ghosting’ Interviews/Jobs (S.B. 1109)
Senate Bill 1109 is expected to receive a vote in the House Labor & Industry Committee this week.
This legislation clarifies existing Unemployment Compensation eligibility standards to codify that an individual is not eligible for benefits if they discourage their own employment.
Under current law, UC claimants are generally required to engage in an active search for work, including applying for open positions in their field, engaging in other work search activity, and interviewing for jobs. Unfortunately, employers report interviewing job candidates who admit they are only applying in order to comply with the work search requirement and often fail to show up for job interviews or work, known as “ghosting”.
This bill would clarify the law to disqualify claimants who discourage their own employment. It would not create any additional requirements for claimants who are searching or applying for work in good faith.
Zoning Reform for Housing Construction (H.B. 1976 and H.B. 2045)
House Bill 1976 and House Bill 2045 are expected to receive votes in the House Local Government Committee this week.
H.B. 1976 would revise zoning laws to allow multi-family housing and mixed-use development in urban areas zoned for office, retail, and parking with existing water and sewer systems. Similarly, H.B. 2045 would require municipalities with more than 5,000 residents to permit the use of duplex, triplex, and quadplex housing in areas currently zoned for single-family residences only.
Pennsylvania employers continue to express their struggles in finding qualified workers to fill open positions. Plentiful housing can enhance employee satisfaction, reduce commute times, and attract quality, qualified workers.
Office of New Pennsylvanians (H.B. 1630)
House Bill 1630 is expected to receive a vote in the House State Government Committee this week.
This legislation would establish the Office of New Pennsylvanians to attract, retain, and embrace immigrants in the Commonwealth.
Pennsylvania employers continue to suffer from a dramatic workforce shortage. This legislation helps ensure that immigrants, who comprise a crucial component of Pennsylvania’s workforce, are equipped with the resources necessary to be productive members of our society and fill an array of job openings in critically in-demand fields.
Direct Deposit for Workers’ Compensation Payments (S.B. 1232)
Senate Bill 1232 is expected to receive a vote in the Senate Labor & Industry Committee this week.
This legislation would allow workers’ compensation claimants to request payment of benefits by direct deposit or employers to require payment of benefits by direct deposit.
The bill will modernize the Workers Compensation Act by establishing a regulatory framework to allow employers to make worker’s compensation payments by direct deposit, streamlining the process. These reforms were unanimously recommended by the Workers’ Compensation Advisory Council.
Pharmacy Benefit Manager Regulations (S.B. 1000)
Senate Bill 1000 is expected to receive a vote in the Senate Health & Human Services Committee this week.
This legislation would establish new limits on Pharmacy Benefit Managers (PBMs) including limits related to reimbursement, spread pricing, pharmacy networks, and rebate reporting. The legislation would also establish a mandatory dispensing fee to be paid to pharmacies.
The inclusion of a mandatory dispensing fee will significantly increase the cost of health insurance for employers and individuals. We encourage lawmakers to continue to work with industry stakeholders on an alternative approach that will increase access while avoiding provisions that will significantly raise the cost of health insurance for employers and individuals.
The Columbia Montour Chamber of Commerce closely monitors proposed legislation and its potential impact on the local business community. Businesses are encouraged to offer feedback to Chamber President Chris Berleth, at cberleth@columbiamontourchamber.com.
###
Founded in 1916, the Pennsylvania Chamber of Business and Industry is the state's largest broad-based business association, with its membership comprising businesses of all sizes and across all industry sectors. The PA Chamber is The Statewide Voice of BusinessTM.
PA Chamber Backs Federal Bill to Reduce Regulatory Burden on Small Businesses
Source: PA Chamber of Business and Industry
The PA Chamber recently joined a national coalition of business associations in calling on Congress to pass bipartisan legislation to protect small business owners from excessive federal regulations.
In a letter led by the U.S. Chamber of Commerce and signed by more than 250 groups nationwide (including the PA Chamber and 18 local chambers of commerce in Pennsylvania), the signatories urged members of the House of Representatives to speedily consider and advance H.R. 7198, the Prove It Act of 2024.
This legislation would close loopholes in existing legislation (the Regulatory Flexibility Act of 1980) that federal agencies often exploit to impose unreasonable regulatory costs on Main Street employers. According to the U.S. Chamber, the annual cost of complying with federal regulations has risen by $465 billion since 2012 and now totals more than $3 trillion per year. This means a staggering 12 percent of the United States’ entire GDP is spent on regulatory compliance.
Furthermore, data from the U.S. Chamber Foundation reveals that small businesses are at a particular disadvantage when it comes to dealing with these regulations. For small businesses with 50 or fewer employees, the costs are nearly 20 percent higher than the average for all businesses.
The Prove It Act would close these loopholes by amending the Regulatory Flexibility Act to require federal agencies to be transparent about the costs on small businesses; force agencies to consider small business input when crafting new guidance; and provide for timely court review of whether these agencies are meeting their legal obligations to adequately consider small business in the development of federal rulemaking.
This bipartisan legislation would take necessary action to ensure that federal regulators listen to the small business community before imposing costly red tape on America’s innovators, community leaders, and job creators.
The Columbia Montour Chamber of Commerce closely monitors proposed legislation and its potential impact on the local business community. Businesses are encouraged to offer feedback to Chamber President Chris Berleth, at cberleth@columbiamontourchamber.com.
###
Founded in 1916, the Pennsylvania Chamber of Business and Industry is the state's largest broad-based business association, with its membership comprising businesses of all sizes and across all industry sectors. The PA Chamber is The Statewide Voice of BusinessTM.
The Power of Behind-the-Scenes Videos: Boosting Your Brand and Sales
- Behind-the-scenes videos (BTS) provide authenticity and transparency, boosting brand exposure and emotional connection with the audience.
- Sharing exclusive, behind-the-scenes content can increase social media following and visibility through engaging, shareable videos.
BTS content builds trust with consumers by humanizing the brand and showcasing the passion and effort behind operations, leading to higher customer retention and loyalty. - Leveraging behind-the-scenes videos can significantly contribute to increased sales by enhancing brand differentiation, growing social media presence, and establishing consumer trust.
747 words ~ 4 min. read
In the ever-evolving landscape of digital marketing, small business owners are constantly on the lookout for innovative ways to engage their audience, grow their following, and ultimately, increase sales. One trend that has been gaining significant traction is the creation of behind-the-scenes (BTS) videos. These videos offer a glimpse into the inner workings of your business, providing authenticity and transparency that resonate with consumers.
Why Behind-the-Scenes Videos Matter
Brand Exposure
Behind-the-scenes content provides an opportunity to showcase the personality and values that define your brand. By sharing the story behind your products or services, you can create a stronger emotional connection with your audience. This increased exposure helps differentiate your business in a saturated market, making it easier for customers to remember and choose your brand over competitors.
Increased Social Media Following
People love exclusive content. By offering a peek behind the curtain, you create a sense of exclusivity and foster a community of engaged followers. Behind-the-scenes videos are highly shareable, which can lead to increased visibility and organic growth on social media platforms. As more people discover and engage with your content, your follower count will naturally rise.
Builds Trust with Consumers
Transparency is key to building trust. When customers see the effort, passion, and authenticity that goes into your business operations, they are more likely to trust your brand. Behind-the-scenes videos humanize your business, making it more relatable and trustworthy. This trust translates into higher customer retention and loyalty.
More Sales
All of the above benefits contribute to one ultimate goal: increased sales. When your brand exposure rises, your social media following grows, and consumer trust is established, the likelihood of converting followers into paying customers improves significantly. Behind-the-scenes content serves as a powerful tool in your sales funnel, nudging potential customers closer to making a purchase.
Examples of Successful Behind-the-Scenes Content
To understand how impactful behind-the-scenes content can be, let’s look at some examples.
- Local Bakery: From kneading dough to decorating cakes, a bakery's BTS videos can highlight the craftsmanship and love that goes into each product. The result? A substantial increase in followers and sales.
- Handmade Jewelry Brand: An artisan jewelry maker who posts videos showing the intricate process of crafting custom pieces can attract a large following of makers but also build a community of loyal customers who appreciate the transparency and dedication to quality.
- Fitness Studio: A boutique fitness studio who shares behind-the-scenes content of their instructors preparing for classes, setting up equipment, and interacting with members sets itself apart from competitors. This approach builds a strong online community, leading to higher class attendance and local membership sign-ups.
For more inspiring examples and insights, you can check out this article from the U.S. Chamber of Commerce.
How to Create Engaging Behind-the-Scenes Content
Plan Your Content
Start by identifying the key aspects of your business that would interest your audience. This could be the production process, team activities, event preparations, or even day-to-day operations.
Be Authentic
The goal of behind-the-scenes content is to show the real, unfiltered side of your business. Authenticity is crucial, so avoid overly polished or scripted videos. Let your personality and passion shine through.
Keep It Short and Sweet
Attention spans are short, especially online. Aim for concise videos that convey your message quickly and effectively. Typically, 1-2 minutes is ideal for most social media platforms.
Engage with Your Audience
Encourage your followers to interact with your behind-the-scenes content. Ask questions, respond to comments, and create polls to keep the engagement high. This interaction not only boosts your visibility but also fosters a sense of community.
Leverage Multiple Platforms
Don’t limit yourself to just one social media platform. Share your behind-the-scenes videos across various channels like Instagram, Facebook, TikTok, and YouTube to maximize your reach. Make sure you understand the preferences of each platform to maximize your results.
Track Performance
Use analytics tools to monitor the performance of your behind-the-scenes content. Pay attention to metrics like views, likes, shares, comments, and conversion rates. This data will help you refine your strategy and create even more engaging content in the future.
The Takeaway
Behind-the-scenes videos offer a unique and powerful way for small business owners to connect with their audience, build trust, and drive sales. By providing a transparent look into your operations, you can enhance your brand’s authenticity and create lasting relationships with your customers.
---
The Columbia Montour Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike.
Member News ~ May 31, 2024
Geisinger Offers Stop the Bleed Training
As part of the national Stop the Bleed campaign Geisinger Medical Center participates in community outreach for the public on how to manage life-threatening bleeding until Emergency Medical Services (EMS) or first responders arrive. To learn more about the program and have a training at your business click here.
Free Summer Learning Kick-Off Event
Bloomsburg Public Library and the Columbia County Traveling Library are teaming up to bring our communities a fun and free event to launch their cooperative summer learning program. Learn more.
Steinbacher, Goodall & Yurchak Announces Addition of Law Office ; New Real Estate Legal Services
Steinbacher, Goodall & Yurchak, an elder and special needs law firm with locations in Altoona, State College, Wilkes-Barre, Williamsport, Wyalusing and Wysox, Pa., is pleased to announce that the Law Office of J. Howard Langdon in Muncy, Pa., has joined SGY. Learn More.
Covered Bridge Photo Contest open until May 31st
May 31st is the LAST day to get your photos in! Spring is a great time to see the bridges. Get rules and regulations and enter here.
Bloomsburg Town Pool Opening June 8th
Get the latest information on the Norris E. Rock Memorial pool.
Updated Contact information for PPL
Check out the updated contact information flyer for PPL.
Advanced Central PA Survey Closes May 31st
The survey's goal is gain insights into the current and future needs
of both employers and employees in our region. Take Survey here.
Workshop Series for Nonprofits in Columbia County
As part of the Columbia County Rural Placemaking Innovation Challenge, a series of workshops will be held for nonprofits in May and June. See the flyer for dates and topics, and visit the project website for more descriptions/locations/times. These workshops are free to all Columbia County nonprofit employees, so please share with anyone you think might be interested.
DCDC continues 50th Anniversary Celebrations
Snack N'Shop happening June 22 rain or shine at 1459 Bloom Rd. Danville, PA 9:00 am - 1:00 pm. More information here.
Geisinger Medical Center road relocation project to begin in June
This June, Geisinger Medical Center will begin the first phase of its road relocation project on Medical Center Drive in front of the hospital. The roadwork will happen in multiple phases and is expected to be complete in early 2025. The work is expected to start Monday, June 3, weather permitting. Learn more.
Bloomsburg Children's Museum Celebrates 40th Anniversary
In case you missed it, The Bloomsburg Children's Museum was highlighted on WNEP last week!
Pennsylvania College of Technology offering Workforce Development Courses
Check out PCT's full listing of Workforce Development Courses happening all year long! Courses include Excel Training and Fundamentals of GD & T.
Construction and Maintenance Training Programs offered at CMAVTS
This workforce development opportunity is provided by Columbia County Commissioners in partnership with Community Strategies Group and funded by the COVID19-ARPA, Whole-Home Repairs Program Funds.
This program is tuition free for Residents of Columbia County. Training is provided by Columbia-Montour Area Vocational Technical School. For more information and to register for a course, call 570-784-8040, extension 3320, and check out the course schedule here.
Upcoming Bucknell SBDC Events
Register today for two events happening in June through the Bucknell SBDC. "Using AI Tools like ChatGPT to Help You Launch and Grow Your Business" will be happening June 11 as a webinar and "Establishing Your Online Presence: Your Business is Official, Now What?" will be an in-person event on June 13th.
Chamber Members Partner on Cooking Classes
Chamber members Pure Health By Andrea and Shanty Secrets are partnering with Food for Thought on children's cooking/nutrition classes over the summer. Happening every Wednesday starting June 12th with rotating locations and themes. Reach out to Pure Health by Andrea or Shanty Secrets for more details.
CSIU offering SYNCH Training
Community Health Workers are instrumental in increasing equitable access to healthcare in underserved communities across Pennsylvania. The SYNCH CHW Training Program, administered by the CSIU, still has funding for individuals who want to make a difference in the lives of others and are new to the field of community health. Find out more on the SYNCH Program Website or call (570) 246-5902.
PPL Electric Utilities customers to see lower supply charge heading into summer cooling
PPL Electric Utilities customers who don’t shop for electricity supply will see a drop in their supply price starting June 1, 2024. The supply charge is included in the Price to Compare (PTC) and passed along to customers without markup. Learn more.
Servpro of Columbia, Montour & Sullivan Counties offering CE classes
5 CE classes will be offered by Servpro of Columbia, Montour & Sullivan Counties. Get the full schedule.
Compassus hosting Health & Wellness Expo at Apollo Point June 12th
Door prizes, Giveaways, and tours will all be apart of a Health & Wellness Expo Compassus is hosting at Apollo Point Apartments. Get more information here.
BOOM Camps happening
Better Orientation Onboarding & Mentoring (BOOM) Camps will be hosted free and online April - July. Get dates, session topics and to register by clicking here.
Celebrate Elizabeth Dowd in her Final Mainstage Performance at BTE
Annapurna will run from May 23rd- June 9th, 2024 at the Alvina Krause Theatre, 226 Center Street, Bloomsburg, PA 17815. This production will honor the illustrious 45 year career of Elizabeth Dowd in her final mainstage performance as full-time company member of the Bloomsburg Theatre Ensemble. Tickets are now available for purchase online at www.bte.org or by calling the Box Office at 570-784-8181
3rd Annual Recovery Picnic Happening June 13
Bringing the community together to uplift and support those in recovery and celebrate the dedication of service providers and community members who make recovery in all its forms possible. Learn more and RSVP here.
MCFCU Hosting Golf Tournament
On Friday, June 21st, 2024, MC Federal Credit Union is hosting its 4th Annual Charity Golf Tournament at Knoebels Three Ponds Golf Course. Learn more about the event.
Covered Bridge & Arts Festival Call for Vendor Applications
The 2024 Application is NOW AVAILABLE for all returning vendors and prospective new vendors. The application is the same whether you are a returning or new vendor. RETURNING VENDORS: please submit as soon as possible to receive priority consideration. The application window for prospective NEW vendors will remain open until JULY 15. Get more details here.
Save the Date for Agapepalooza
Save the Date for Agapepalooza July 20th, 2024. This is a day of free fun for the whole family with activities, local vendors, and food. Learn more.
Stay Connected to the Women's Giving Circle
"On the Bright Side" Sessions will continue on August 15th and November 14th and their Annual Meeting & Grant Presentations will happen July 17th. Learn more about these events and what the Women's Giving Circle is all about!
LCBC hosting annual Global Leadership Summit
For over 30 years, the Global Leadership Summit has been empowering leaders worldwide. LCBC will be hosting this virtual summit at their Columbia - Montour Campus on August 8-9. Learn more.
Congratulations to the LCP Class of 2024
The Foundation of the Columbia Montour Chamber of Commerce is pleased to announce the Leadership Central Penn (LCP) Class of 2024 graduation, which took place on May 16, 2024 at Ponduce Farms in Elysburg. During a formal ceremony, Josh Nespoli, Deputy Director of Community Strategies Group offered a keynote address. Sarah Slusark, of Geisinger (LCP Class of 2024), reflected on the year-long program and the lessons learned therein.
Following these remarks, class members presented their community impact projects. LCP members split into three groups to maximize their community impact and partnered with three nonprofits serving our communities. One project helped run STEM exhibits as part of the Bloomsburg Children Museum’s annual Hak4kids Day. A second group worked with the Ronald McDonald House organizing storage spaces, cleaning up outdoor areas, and volunteering at a fundraising event at a Bucknell women’s basketball game. The final group worked with Camp Victory. They served a community Turkey Dinner, volunteered at Night of Nature, an annual fundraising event, and assisted with cleaning up cabins for summer camps. All these projects were demanding but fulfilling to the LCP class, their nonprofit partners, and community members impacted by these organizations.
The ceremony concluded with the awarding of graduation certificates. Congratulations to the following graduates:
Asondra Acor-CCDP
Brian M Brutosky- PPL
Todd Cole- Aloysius, Butler & Clark
Drue Fisher- PPL
Christopher Gevenich- Great Dane
Rebecca S Graham- Geisinger
Lisa M Hart- Fulton Bank
Heather Haynos- CSIU
Jason E Hons- Girton Manufacturing
Anna Lupini- Geisinger
Bonnie L Nevel- First Keystone Community Bank
Patty Perez- Sekisui/Kydex
Felipe Quezada- Great Dane
Danielle Spade- DCDC
Sarah Slusark- Geisinger
Laurie Swank- Agape
Keith Sweeney- Kawneer
Monisha Veerapaneni- Geisinger
Ginny Weibel- Bloomsburg Children’s Museum
Colette Wintersteen- Benco Dental
Leadership Central Penn (LCP) is now accepting nominations for the class of 2024-2025. LCP is a nine-month program designed to educate, involve, and motivate a select group of area residents for positions of leadership. The goals are to seek a diverse group of individuals with an interest in assuming effective leadership roles in their communities. Participants are chosen based on their commitment and their demonstrated leadership potential. Click Here to learn more and apply.
New Member Highlight-Christian-Baker Company
Founded in 1938, Christian-Baker Company exists to provide commercial and personal insurance to their clients while setting a standard of excellence. By providing exceptional service and competitive product offerings, partnering with their clients to ensure their interests are comprehensively protected. Every day the team strives to hold themselves to the highest ethical standards while serving their clients, carriers, and community! Christian Baker is thrilled to bring their service and expertise to the Montour and Columbia county area.