AI Prompts to Prepare for Small Business Saturday
Source: U.S. Chamber of Commerce, Miranda Fraraccio, Contributor
Small Business Saturday is a prime opportunity for small businesses to promote their brand and take advantage of an eager-to-shop audience. However, with nearly 32 million independent businesses, competition is fierce.
Leveraging artificial intelligence (AI) to prepare for Small Business Saturday can provide the shortcut you need to get more eyes on your business. Below are some AI prompts to help create campaigns, offerings, and experiences that will get your small business noticed.
What is Small Business Saturday?
Founded by American Express in 2010, Small Business Saturday celebrates independently owned businesses nationwide by encouraging consumers to “Shop Small” during the holiday season. The event occurs annually, kicking off the holiday season by putting a spotlight on locally owned and small businesses while inspiring consumers to support and spend within their local communities rather than at big-box retailers. Hosted on the last Saturday of November, this year’s Small Business Saturday event will occur on November 30, 2024.
AI prompts to support your small business impact
With 91% of businesses using AI expecting it to drive future growth, it’s time to consider adding it to your Small Business Saturday strategy to simplify your sales efforts. Here’s how to get started.
Craft attention-getting marketing campaigns
From building buyer personas to writing engaging product descriptions, AI can help small businesses develop successful Small Business Saturday marketing campaigns from start to finish. Before launching, AI can assist with market research and creating the right brand voice. It can also handle customer segmentation, helping to identify your target audience’s needs and potential pain points that could be good to market toward.
AI can even analyze purchasing behaviors and study customer feedback from previous years to help improve your strategy.
Try this prompt: “I’m a small business owner preparing for Small Business Saturday. Can you help me create a unique marketing plan that considers the buyer experience during the holiday season?”
Design personalized offers and discounts
Ahead of Small Business Saturday, you’ll want to get your audience’s attention by standing out among other businesses’ promotions and limited-time deals. AI can help by creating personalized offers catered to your audience’s interests and past purchases, making them more likely to choose your business during the holiday rush.
By analyzing customer accounts, AI can identify items in their shopping cart and from their purchase history, as well as new offerings that may interest them. From there, your business can create personalized promotions — which can be shared via email, social media, and targeted ads — demonstrating an understanding of your customers’ needs and making them feel valued.
Try this prompt: “Analyze this customer dataset to determine which items they are most likely to purchase. Then, create personalized offers tailored to their preferences that can be promoted during Small Business Saturday.”
By observing historical data and identifying patterns, small businesses can use AI to predict which items are most and least likely to sell during Small Business Saturday.
Improve customer engagement and experience
During Small Business Saturday and the ensuing holiday season, customer inquiries tend to surge. AI can support customer service representatives by providing recommended solutions and personalized scripts tailored to each customer's needs, ensuring issues are resolved quickly and accurately.
When your team is unavailable, AI chatbots can offer 24/7 customer support, eliminating the need for additional staffing. This allows businesses to scale and quickly handle customer issues — sometimes without human involvement — which will lower operational costs while improving the customer experience. Plus, by matching your brand’s tone, AI chatbots can reinforce your brand persona across all interactions.
Try this prompt: “Reference customer inquiries from previous holiday seasons, accounting for customer demographics and preferences, to create recommended scripts to assist with common issues during Small Business Saturday.”
Streamline inventory management and sales forecasting
AI can also help small businesses with inventory management and sales forecasting behind the scenes. By observing historical data and identifying patterns, small businesses can use AI to predict which items are most and least likely to sell during Small Business Saturday. This ensures proper budgeting and stocking enough inventory to prevent selling out and missing potential revenue.
AI can take sales forecasting further by analyzing purchasing habits alongside factors like customer demographics, inventory levels, prices, and market trends. This helps businesses make more intelligent decisions during the holiday season, promoting the right products to the right audience at the optimal time.
Try this prompt: “Use this data to create a sales forecast that highlights what items are most likely to sell during the holiday season. Identify which items are least likely to sell as well.”
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
CO—is committed to helping you start, run and grow your small business.
PA Chamber Testifies on Workers’ Comp Drug Costs, Calls for Reform
Source: PA Chamber of Business and Industry
PA Chamber Senior Vice President of Government Affairs Alex Halper testified last week before the Pennsylvania House Labor & Industry Committee, urging lawmakers to address rising prescription drug costs in the state’s workers’ compensation system.
The hearing, held on Tuesday, October 9, focused on the Federated Insurance Co. v. Summit Pharmacy case, which exposed flaws in the state’s use of the so-called “Red Book” employers had been required to use for years to determine prescription drug prices for workers’ compensation claims. The court ruled that this pricing model was inconsistent with the law and often results in inflated costs, forcing Pennsylvania employers to pay significantly more for medications compared to other states.
“This case revolved around a pharmacy which had been dispensing prescriptions drugs to a workers’ compensation claimant beginning in 2019 and submitting claims to the employer’s insurance carrier totaling over $100,000, with costs determined by the Red Book.” Halper said in his testimony. “They cited bills submitted between April 2021 and September 2022 totaling about $74,000 and compared those costs to the amount determined by a different pricing source, the National Average Drug Acquisition Cost Index (NADAC), which totaled a little over $1,500.”
Halper highlighted findings from the Workers’ Compensation Research Institute, showing that Pennsylvania ranks first in the nation for average prescription costs. The state also leads the nation in payments for dermatological medications. Despite a decrease in the overall number of claims, prescription costs continue to climb due to inflated prices.
The PA Chamber has consistently advocated for reforms to control these costs, including the implementation of a prescription drug formulary. Halper urged lawmakers to take action to ensure injured workers continue to receive necessary care while preventing employers from being overcharged.
“We need a solution that protects both workers and employers from these excessive costs,” Halper said.
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Founded in 1916, the Pennsylvania Chamber of Business and Industry is the state's largest broad-based business association, with its membership comprising businesses of all sizes and across all industry sectors.
5 Signs You’re a Community Leader
Leadership comes in many forms, from those who inspire dedication and support to those who rule through fear and intimidation. A true leader is someone who can command those under them without having to resort to extreme tactics. Many great leaders share some common traits, so work to improve these qualities in yourself to establish yourself as a leader in your community.
A Vision for the Future
You won't get very far as a community leader if you don't have a destination in mind. In order to get your friends and neighbors to rally around you, they need to have a sense of what your goals are for the community. Take the time to think about what it is that you want for your neighborhood, and find out whether others share your vision. This way, you can all begin to work together towards a common goal.
Humility
One of the marks of a great leader is the ability to recognize when you don't know something. Admitting that you need outside help or advice is not a sign of weakness but rather a show of wisdom. Just because you ask for help doesn't make you any less of a leader. Of course, you don't want to discount your own knowledge, as you have a unique perspective to offer your community. The key is to recognize when others are more qualified to handle certain tasks. True leaders know when to do the work themselves and when to delegate.
Charisma
Some people seem to have a quality about them that just draws people to them, even if you can't pinpoint what it is exactly. You'll need charisma to succeed as a community leader because you need to be able to persuade people to listen to what you have to say. Take every opportunity you can get to refine your public speaking and networking skills. As you continue to rise through the ranks of your community, you'll need to draw on these skills more and more frequently.
Bringing Out the Best in Others
A true leader knows how to maximize other people's strengths by encouraging and supporting them. Rather than clawing your way to the top by tearing down those around you, it is far better to build yourself up by building a strong team. With everyone working together, the entire team gains greater recognition, and as the leader, you'll get the most recognition of all. You'll get greater loyalty from your team as well, as they'll be more inclined to support you when they feel valued and that their skills are being put to good use.
Patience
You won't become a community leader overnight, so you'll need to have the patience necessary to gradually build your audience over time. If you take the time to get involved in your community and listen to what your peers are saying, you'll establish yourself as an active member of society. Over time, your neighbors will start to get to know you and value your opinion. As you continue to grow and expand your influence, you'll be well on your way to establishing yourself as a community leader.
There is no time like the present to start thinking about the self-development you will need to help improve the community around you.
Connect with the Chamber's Development Programs:
- Business Leadership Form: Empowering Business Success Through Local Storytelling - Join local business leaders for an inspiring day filled with powerful stories of local business success, and learn new ways to elevate your business through the power of storytelling. Check out the speakers page and register for this November 6th event.
- Management and Leadership Certificate Program - Area employers have expressed a need for employee training in basic management and team leadership. Based upon input from these employers, Commonwealth University-Bloomsburg has partnered with The Columbia Montour Chamber of Commerce to offer a five-session Management and Leadership Certificate Program, designed to develop and sharpen leadership skills in today's workplace environment. Interested in being notified when applications are open for the spring cohort? Email cberleth@columbiamontourchamber.com
- Leadership Central Penn - Established in 1992, LCP is a nine-month program designed to identify, educate, involve, and motivate a select group of area citizens for positions of leadership. Its goals are to seek individuals from a broad range of geographical, institutional, and economic backgrounds interested in and able to assume effective leadership roles in their work and communities. LCP starts in August and ends in May. Interested in being notified when Applications open for the 2026 Class? Email foundation@columbiamontourchamber.com.
Member News ~ October 10, 2024
Women's Center encourages you to wear Purple on October 17th
On Thursday, October 17, wear purple to show your support of domestic violence survivors. Take a selfie in your purple and share it on social media with #PurpleThursday #DVAM #Every1KnowsSome. Tag The Women's Center's Facebook page or email photos to womenctr1@verizon.net.
2024 Small Business Advantage Grant Open
The 2024-2025 Small Business Advantage Grant Program is now open for applications. The grant provides reimbursement grants ranging from 50% to 80% of eligible project costs to Pennsylvania small businesses to improve energy efficiency or reduce pollution or waste by: upgrading or replacing equipment or supplies; improving processes; or reducing runoff into affected waterways. New program documents for 2024-2025 can be found here.
Service 1st donates utility building to Muncy Area Volunteer Fire Company
Service 1st Federal Credit Union recently donated a utility building to the Muncy Area Volunteer Fire Company located at 932 East Penn Street, Muncy. Learn more.
Bloomsburg Children's Museum Announces October Programs
Americana Artist Charly Lowry Coming to Weis Center
The Weis Center for the Performing Arts will welcome Americana singer/songwriter Charly Lowry on Thursday, October 17 at 7:30 p.m. at the Weis Center. Learn more.
Senator Culver and Representative Stender holding License Plate Replacement event in Danville
Has your license plate lost its reflectivity or is it peeling, discolored or unreadable from 50 feet away? Then join state Rep. Michael Stender and Senator Culver at their damaged license plate replacement event on Thursday, Oct. 17, from 2-4 p.m. on the 200 block of Iron Street, Danville.
Please register to attend this event by visiting Rep. Stender’s website.
Bloomsburg YMCA welcomes two new Team Members
Ray Palmer, Resource Coordinator Assistant is completing her first-year internship here at the Bloomsburg Area YMCA Community Resource Hub and Alexis Ormsbee, Youth Programs Assistant is looking forward to keeping kids involved within the community to help them grow. Welcome, Ray and Alexis!
United Way Kicks Off 2024-2025 Campaign with $665,000 Goal
Susquehanna Valley United Way’s Annual Campaign is underway with a focus on our local ALICE population. Community members are encouraged to participate in United Way’s Annual Day of Giving on 10/24/24, a 24-hour fundraising event designed to Unite our community and Ignite a brighter future. Learn more.
SBDC Shares Grant Information
The Agricultural Innovation Grant helps farmers and other agriculture businesses implement new agricultural technologies, conservation, and renewable energy innovations – expanding their potential to generate profits, enrich soil and water resources, and produce energy on the farm. Learn more about Agriculture Innovation Grant - Deadline November 15th
Halloween Happenings
- LCBC Trunk or Treat October 22nd
- Children's Museum Dinosaur Costume Party October 27th
- Berwick Area YMCA Trick or Treat Trail October 28th
- DCDC Annual Trunk or Treat October 31st
- Town of Bloomsburg Trick of Treat Night - October 31st Rain or shine 6:00 pm to 9:00 pm.
On the Bright Side session Happening November 14th
The next Women's Giving Circle "On the Bright Side" session is on November 14th at 12pm. Open to all, this virtual session will connect participants from across the region as we pause from our busy schedules to empower, connect, and inspire each other. More information on topic/speakers will be shared soon. Register online here!
Join The Bloomsburg Library for a night of intrigue and suspense October 18 - October 20th
As excitement builds around the discovery of a mysterious mummified cat and an ancient Egyptian scarab, an unexpected tragedy strikes! Join the Bloomsburg Library for "Murder In the Library" happening over the weekend of October 18 - 20th. Learn more!
Railroad Military Locomotives to Used in Passenger Service for the First Time
The North Shore Railroad Company & Affiliates (NSHR) will be pulling passenger excursions (for the first time) with the newly dedicated LVRR 9052 (Veterans Unit) and LVRR 9050 (Memorial Unit), for the Inaugural Veterans Benefit Voyage. Learn more.
Halloween and Fall Foliage Train Rides Happening October 12th in Bloomsburg
These rides are brought to you by Downtown Bloomsburg, Inc. and the Bloomsburg Public Library in partnership with the North Shore Railroad, Penn Valley Railroad, LLC, and the SEDA-COG Joint Rail Authority. There are three train rides on Saturday, October 12 - 10 am, 12 noon and 2 pm. Get more info here.
Geisinger to host appreciation Dinners to Honor local Military Veterans
To thank local military veterans for their service, Geisinger will host drive-through veteran appreciation dinners at 11 locations across the health system’s service area from 3 to 5 p.m. on Thursday, Nov. 7. The dinners for U.S. military veterans and a guest are offered at no cost to participants. Get a list of all locations and register by November 1st here.
Third Quarter On Track Newsletter out NOW!
McKonly & Asbury hosting Advanced Low-Income Housing Tax Credit Issues Seminar
McKonly & Asbury’s Affordable Housing Seminar will be held in-person on Thursday, November 7, 2024, from 9:30am – 3:30pm. Learn more.
Learning to Live Beloved Ministries hosting Pancake Breakfast November 2nd
Please join Learning to Live Beloved Ministries for breakfast to help raise the remaining funds for their Well House Renovation project. The Well House is to be used for emergency housing for adult females exiting human sex trafficking in our local region. Learn more.
2024 Susquehanna Greenway Mini-Grant Program Opens
The Susquehanna Greenway Mini-Grant program aims to support the advancement of regional outdoor recreation, conservation, trail projects and programs within the Susquehanna Greenway which includes Columbia and Montour counties. Proposals for projects that take place outside of the Susquehanna Greenway will not be considered. The application window will close at 4:59 PM on October 25, 2024. To learn more and apply for grants you can go to susquehannagreenway.org/mini-grant-program.
Join Journey Bank for the 2024 Photography Competition on October 13th
Sunday, October 13th from 3:00 am - 5:00 pm Journey Bank will be hosting their 2024 Photography Competition. The event will take place at the First Presbyterian Church, 320 Market St. Berwick, PA. Light refreshments will be followed by an awards presentation at 5:00 pm. RSVP by call 570-316-1339.
The Women's Center of Columbia and Montour Counties Hosting 50th Anniversary Celebration
The Women’s Center, Inc. is thrilled to invite you to their 50th Anniversary Celebration happening November 16th at the Barn at Frosty Valley. Learn more about the celebration here.
Servpro of Columbia, Montour & Sullivan Counties offering CE classes
5 CE classes will be offered by Servpro of Columbia, Montour & Sullivan Counties. Get the full schedule.
Save the Date - DCDC's Dueling Piano's Coming back April 2025!
Please stay tuned for details on how you can be a part of this great event!
Last Week in the State Legislature
Source: PA Chamber of Business and Industry
Both the House and Senate were in session last week, considering proposals related to paid leave, workers’ compensation, tax appeals, and more. Here is a rundown of some of last week’s legislative action relevant to employers.
HOUSE
PA Board of Finance and Revenue Appeals Reform (S.B. 1051 and H.B. 1994)
The House Finance Committee last week voted to advance two identical PA Chamber-supported measures aimed at reforming the Board of Finance and Revenue (BF&R) appeals process.
Senate Bill 1051 and House Bill 1994 would each allow the Board of Finance and Revenue (BF&R) to consider late-filed tax appeals from the Department of Revenue (DOR) if the taxpayer shows good cause. The bills also establish a settlement process at the BF&R as an alternative to the formal and lengthy court appeals process.
Taxpayers who disagree with a final decision made by DOR currently have 60 days to appeal the decision to the BF&R. Without the ability to accept late-filed appeals, cases are dismissed on a technicality rather than on their merits. The ability to settle disputes at the BF&R will provide for a quicker and fairer resolution to tax disputes, particularly for smaller businesses that do not have the resources for a drawn-out appeals process or litigation in the Commonwealth Court.
The PA Chamber supported both bills (CLICK HERE for our memo), which passed unanimously and will advance to the full House of Representatives to await votes on final passage.
Regulating Recurring Subscriptions (H.B. 116 and H.B. 2557)
The House Consumer Protection, Technology, and Utilities Committee last week voted to advance two bills opposed by the PA Chamber regulating recurring subscriptions.
House Bill 116 would amend the Unfair Trade Practice and Consumer Protection Act (UTPCPA) to require notification to consumers for automatic renewal subscriptions and allow consumers to cancel their subscriptions over the internet. Separately, House Bill 2557 would amend the UTPCPA to require notification of automatic renewals and automatic enrollment provisions in promotional offers.
Both proposals would subject businesses to new private rights of action, which is an excessive enforcement mechanism. Enforcement of consumer contracts should rest solely with the Attorney General to ensure a consistent approach to marketplace regulation. This legislation could also impede businesses’ ability to provide consumers with convenient, easy-to-use, and hassle-free options to continue services they value.
Both bills passed the committee by votes of 24-1 and now advance to the full House for consideration.
Right to Repair (H.B. 2535)
The House Commerce Committee last week voted along party lines to advance House Bill 2535.
This legislation would require original equipment manufacturers of electronics and appliances that contain embedded software, such as cellphones, washers, dryers, refrigerators, televisions, and laptops, to make available to consumers and independent repair shops the information and parts needed to repair those devices and fully disclose any contract provision preventing third party repair.
The PA Chamber opposed this legislation (CLICK HERE for our memo) because it undermines intellectual property rights, compromises product safety, and can lead to unauthorized modifications that jeopardize both consumer safety and the integrity of the original manufacturer’s standards.
Committee lawmakers voted 14-11 to advance H.B. 2535, which now goes to the full House for consideration.
Mandatory Paid Leave (H.B. 2548)
The House Labor & Industry Committee last week voted along party lines to advance House Bill 2548.
This legislation would require all Pennsylvania employers to implement and fund paid leave.
The bill would force employers of all sizes to adopt a one-size-fits-all mandatory policy related to time off regardless of a company’s size, industry, or other factors; and prohibit employers from developing customized leave policies that benefit their employees while still accommodating their own unique staffing requirements.
The PA Chamber opposed this legislation (CLICK HERE for our memo), which lawmakers voted 14-11 to advance. House Bill 2548 now goes to the full House for consideration.
Greenwashing (H.B. 2525)
The House Judiciary Committee last week voted along party lines to advance House Bill 2525.
This legislation would amend the Unfair Trade Practices and Consumer Protection Act (UTPCPA) to create a private right of action against employers for making deceptive environmental marketing claims, otherwise known as “greenwashing.”
Private rights of action lead to an increase in litigation, burdening the legal system and resulting in higher costs for both individuals and businesses. This can strain court resources and slow down the resolution of cases.
The PA Chamber opposed this legislation, which lawmakers voted 14-11 to advance. House Bill 2525 now goes to the full House for consideration.
Restricting PFAS Chemicals (S.B. 144)
The House Veterans Affairs and Emergency Preparedness Committee last week voted 23-2 to advance Senate Bill 114.
This legislation would establish new statewide requirements restricting the use of Class B foams containing added PFAS chemistries in firefighting applications.
The PA Chamber was neutral on the underlying legislation, however they opposed an amendment, which lawmakers voted to adopt by a narrower 15-10 margin, with language that broadens the scope of this legislation. Senate Bill 144 now advances to the full House for consideration.
Food Processing Residuals (H.B. 2393)
The House Environmental Resources and Energy Committee last week voted 23-2 to advance House Bill 2393.
This legislation would amend the Solid Waste Management Act, making several changes to the way that Pennsylvania handles food processing residue (FPR).
The PA Chamber recommended the legislation be amended to reflect issues raised by employers from the agriculture and food industries. These issues included classification, land use, and disclosure requirements.
Fortunately, an omnibus amendment addressing these concerns was unanimously adopted by the committee. House Bill 2393 now advances to the full House for consideration.
SENATE
Workers’ Compensation Expansion (H.B. 1632)
The Senate Labor & Industry Committee last week voted to advance House Bill 1632.
This legislation would significantly expand eligibility for workers’ compensation benefits for various categories of employees diagnosed with mental health conditions. Under current law, mental health conditions are generally compensable for workers’ compensation medical and wage-loss benefits if they are related to a physical injury or the result of an incident outside of the normal scope of employment. Otherwise, mental healthcare costs are generally covered by regular health insurance.
The bill would trigger WC benefit eligibility for certain categories of public employees for mental health conditions that result from normal work conditions, a paradigm shift that will significantly expand the program and could set a precedent to apply to the private sector.
The PA Chamber urged lawmakers to hold off considering this proposal and continue working with stakeholders to find a compromise (CLICK HERE for our memo).
Committee lawmakers voted 10-0 to advance H.B. 1632, which now goes to the full Senate.
Prevailing Wage Expansion (H.B. 2153)
The Senate Labor & Industry Committee also voted 10-0 last week to advance House Bill 2153.
This legislation would expand the Pennsylvania Prevailing Wage Act to include custom fabrication.
The PA Prevailing Wage Act requires pre-determined wages to be paid on public construction projects and can substantially increase project costs. This bill would expand this requirement to custom fabrication work, which will increase costs and create administrative challenges for employers, potentially divert projects to out-of-state competitors, and raise costs for taxpayers.
The bill was amended to remove another objectionable provision prohibiting employers from utilizing “split pay” policies which increase efficiency on the worksite. The PA Chamber welcomed the removal of this provision but remain opposed to this legislation, which advanced the committee last Tuesday. It now goes to the full Senate.
Statutory Cap Reform for Catastrophic Cases (S.B. 1300)
The Senate Judiciary Committee last week voted to advance Senate Bill 1300.
This legislation would increase the statutory caps on how much money an individual could recover from catastrophic lawsuits against state and local governments. These caps allow for responsible fiscal planning and stewardship of taxpayer funds, while also permitting reasonable recovery.
The Legislative Budget and Finance Committee recently reported that only one percent of the claims brought against local and state agencies are not fully satisfied under the current statutory caps. Senate Bill 1300 addresses those cases – it substantially increases the current limits for recovery in the most serious of cases.
The PA Chamber supported this legislation (CLICK HERE for their memo), which advanced the committee by a vote of 9-4. Senate Bill 1300 now goes to the full Senate.
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Founded in 1916, the Pennsylvania Chamber of Business and Industry is the state's largest broad-based business association, with its membership comprising businesses of all sizes and across all industry sectors. The PA Chamber is The Statewide Voice of BusinessTM.
Remote Work: A Complicated and Evolving Concept
Just as many workers have been getting comfortable enjoying the benefits that remote work brings, employees are increasingly feeling pressure to return to the office. Numerous companies are beginning to cut back on various aspects of the hybrid work environment, either eliminating it entirely or bringing employees back into the office on a more frequent basis.
There may be several factors serving as motivation behind the change. As recession fears mount, business owners have begun placing an increased emphasis on worker productivity and many feel that the in-office experience yields better results than the work-from-home model. Additionally, many believe that it’s important to have employees face-to-face with management for improved results when mentoring and training both new and existing employees.
Adding to the push to return workers to the office is a growing awareness that innovation, creativity and collaboration are more apt to suffer when teams within their organization are apart. The general consensus among corporate management personnel is that in-person time helps build relationships and enable greater accomplishments. Some also point out that it is easier to build trust in-person and that those trusted relationships help teams work more effectively.
Although hybrid work arrangements are unlikely to entirely disappear, the degree to which employers allow workers to work from home in the future appears to be unclear.
The Columbia-Montour Chamber of Commerce offers its members access to My Benefit Advisor as a solution for employee benefits, including voluntary offerings. For more information about My Benefit Advisor, visit our website at cmcc.mybenefitadvisor.com or contact Rob Higginbotham at (800) 377-3536.
Why Addressing Team Issues Often Backfires — And How to Avoid the Trap
Raising concerns about your team's dynamics can backfire, turning the conversation against you instead of addressing the issue. This defensive response often happens because the message feels like a personal attack. Here’s how to handle it effectively: focus on the issue, not the people, use empathy, and avoid accusatory language to keep the team’s attention on the problem.
577 words ~2.5 min. read
When you raise concerns about your team’s performance or behavior, it should ideally lead to constructive discussions and improvements. However, it’s not uncommon for these conversations to take an unexpected turn, with the spotlight shifting from the issue you’re raising to you, the messenger. Rather than focusing on the concern, people may become defensive, dismiss your message, or even perceive it as a personal attack.
Why does this happen, and how can you navigate it? Read on to learn why "doing the right thing" can provoke such defensive reactions and how to engage your team in more productive conversations.
The Emotional Hijack: Why Teams Get Defensive
When you raise a concern, it can feel like criticism, especially if the team or individual perceives it as a judgment on their abilities or commitment. This triggers a defensive mechanism. People focus on protecting themselves rather than addressing the issue at hand. According to research, when people feel their identity or competence is being questioned, it can activate an “emotional hijack,” where logical thinking takes a back seat to emotional reactions.
This defensive reaction often leads to two outcomes:
- Dismissal of the concern: The issue is downplayed or ignored.
- Attack on the messenger: The focus shifts to your behavior, tone, or intentions, rather than the issue itself.
Framing the Conversation Right
To avoid this defensive spiral, it's essential to approach the conversation in a way that minimizes the chance of emotional hijacking. Here are a few strategies to help your team focus on the problem, not the person bringing it up:
- Be specific, not personal: When addressing an issue, focus on observable behaviors or outcomes rather than individual traits. For example, instead of saying “You’re always late with reports,” frame it as “We’ve noticed the report deadlines are often missed, which affects our workflow.”
- Use collaborative language: Emphasize that the goal is to solve the issue as a team. Phrases like “Let’s find a way to improve this” can help shift the conversation from blame to problem-solving.
- Empathize and acknowledge emotions: Let the team know you understand their challenges. Empathy helps lower defenses by showing you’re not attacking their character but are instead concerned about the team's success.
Timing and Environment Matter
Choosing the right time and environment for these discussions is critical. Address concerns in a private, neutral setting rather than in front of the entire team, which can lead to public defensiveness. Additionally, be mindful of timing—if tensions are high after a stressful event, emotions may still be raw, and the conversation could backfire.
Prepare for Pushback
Despite your best efforts, some team members may still react defensively. When this happens, don’t escalate the situation. Stay calm, reiterate your intent to support the team’s goals, and offer to revisit the conversation after people have had time to process your feedback. Sometimes, giving space allows for more rational reflection.
Focus on Solutions, Not Blame
Bringing up concerns about team dynamics is never easy, but it’s crucial for growth and improvement. By framing the conversation in a way that minimizes defensiveness and emphasizes collaboration, you can keep the team focused on finding solutions, rather than getting distracted by emotional reactions. Focus on shared goals, use empathy, and be mindful of timing and delivery to keep the conversation productive and constructive.
For more strategies on managing difficult conversations in the workplace, check out Harvard Business Review’s “How to Give and Receive Feedback” or Inc.'s advice on building effective teams.
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The Columbia Montour Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike.
Small Businesses to Washington: Prioritize the Economy
Source: U.S. Chamber of Commerce
This quarter, the MetLife & U.S. Chamber of Commerce Small Business Index is 71.2, similar to last quarter’s score of 69.5, and with sentiments from this time last year (69.2).
Small businesses report having their highest levels of confidence in years, but many are voicing concerns about Washington's gridlock and potential tax hikes.
Eyes on November: According to the MetLife and U.S. Chamber of Commerce Small Business Index, 71% of small business owners are more focused on this year's election than previous cycles, with many calling for America's leaders to work together to get things done.
Why it matters: Main Street businesses understand the decisons made in Washington directly impact their operations and bottom line.
- This includes taxes. Unless Congress and the White House act, the corporate tax rate will dramatically increase at the end of 2025. Such inaction would have real consequences for businesses, workers, and communities nationwide.
Small biz speaks: Small business owners are unwavering in their priorities, calling for policies that support the essential role they play to many local economies:
- Prioritize the economy: 78% want the next president and Congress to prioritize the economy and inflation.
- Fight tax hikes: 88% say preventing tax increases on businesses should be a top priority for the next Congress.
- Tackle inflation: 56% cite inflation as their biggest challenge, a figure that has remained steady since 2022.
- Work together: 84% believe partisan gridlock is a major obstacle and call for bipartisan compromise.
Bright spot: Despite concerns about what’s happening in Washington, small businesses report their highest confidence since early 2020, fueled by optimistic revenue expectations and plans to increase headcount next year.
- 73% expect revenue to increase next year
- 44% anticipate increasing staff in the next year—near a 2023 high of 47%
ABOUT
The MetLife and U.S. Chamber of Commerce Small Business Index elevates the voices of America's small business owners by evaluating their confidence levels and identifying their challenges. Conducted quarterly, this survey engages approximately 750 small business owners and decision-makers, providing valuable insights into the sector's overall health and outlook.
Member News ~ October 3, 2024
Commonwealth University begins 2024-25 academic year with enrollment increases across all campuses
Commonwealth University, now in its third academic year following the integration of Bloomsburg, Lock Haven and Mansfield universities, is showing positive growth in new students across all campuses. Learn more.
2024 Small Business Advantage Grant Open
The 2024-2025 Small Business Advantage Grant Program is now open for applications. The grant provides reimbursement grants ranging from 50% to 80% of eligible project costs to Pennsylvania small businesses to improve energy efficiency or reduce pollution or waste by: upgrading or replacing equipment or supplies; improving processes; or reducing runoff into affected waterways. New program documents for 2024-2025 can be found here.
Bloomsburg Children's Museum Announces October Programs
Senator Culver and Representative Stender holding License Plate Replacement event in Danville
Has your license plate lost its reflectivity or is it peeling, discolored or unreadable from 50 feet away? Then join state Rep. Michael Stender and Senator Culver at their damaged license plate replacement event on Thursday, Oct. 17, from 2-4 p.m. on the 200 block of Iron Street, Danville.
Please register to attend this event by visiting Rep. Stender’s website.
Contemporary Cirque Ensemble to Present “Between Fall and Flight” at the Weis Center
The Weis Center for the Performing Arts will welcome contemporary cirque ensemble Machine de Cirque on Tuesday, October 8 at 7 p.m. at the Weis Center. Learn more!
Camp Victory to host 5K Run & Walk
Camp Victory will host a 5K Run & Walk on October 6, 2024. The race
will take place in and around Camp Victory’s campus – taking in the wonders of Camp Victory’s beautiful scenery. Get more details here.
United Way Kicks Off 2024-2025 Campaign with $665,000 Goal
Susquehanna Valley United Way’s Annual Campaign is underway with a focus on our local ALICE population. Community members are encouraged to participate in United Way’s Annual Day of Giving on 10/24/24, a 24-hour fundraising event designed to Unite our community and Ignite a brighter future. Learn more.
Halloween Happenings
- LCBC Trunk or Treat October 22nd
- Children's Museum Dinosaur Costume Party October 27th
- Berwick Area YMCA Trick or Treat Trail October 28th
- DCDC Annual Trunk or Treat October 31st
Join The Bloomsburg Library for a night of intrigue and suspense October 18 - October 20th
As excitement builds around the discovery of a mysterious mummified cat and an ancient Egyptian scarab, an unexpected tragedy strikes! Join the Bloomsburg Library for "Murder In the Library" happening over the weekend of October 18 - 20th. Learn more!
Halloween and Fall Foliage Train Rides Happening October 12th in Bloomsburg
These rides are brought to you by Downtown Bloomsburg, Inc. and the Bloomsburg Public Library in partnership with the North Shore Railroad, Penn Valley Railroad, LLC, and the SEDA-COG Joint Rail Authority. There are three train rides on Saturday, October 12 - 10 am, 12 noon and 2 pm. Get more info here.
Focus Central Pennsylvania Receives $25,000 Grant from Norfolk Southern
Focus Central Pennsylvania has been awarded $25,000 in grant funding by Norfolk Southern Corporation to support its mission, to attract investment that cultivates economic growth in Central Pennsylvania. Learn more.
Geisinger to host appreciation Dinners to Honor local Military Veterans
To thank local military veterans for their service, Geisinger will host drive-through veteran appreciation dinners at 11 locations across the health system’s service area from 3 to 5 p.m. on Thursday, Nov. 7. The dinners for U.S. military veterans and a guest are offered at no cost to participants. Get a list of all locations and register by November 1st here.
Third Quarter On Track Newsletter out NOW!
McKonly & Asbury hosting Advanced Low-Income Housing Tax Credit Issues Seminar
McKonly & Asbury’s Affordable Housing Seminar will be held in-person on Thursday, November 7, 2024, from 9:30am – 3:30pm. Learn more.
Service 1st Muncy Office Open
Service 1st Federal Credit Union’s twelfth branch location is now open at 200 Muncy Creek Blvd., in Muncy, PA. Learn more.
Learning to Live Beloved Ministries hosting Pancake Breakfast November 2nd
Please join Learning to Live Beloved Ministries for breakfast to help raise the remaining funds for their Well House Renovation project. The Well House is to be used for emergency housing for adult females exiting human sex trafficking in our local region. Learn more.
MC Federal Credit Union participation in Cybersecurity Awareness Month
MC Federal Credit Union is committed to cybersecurity education by
participating in the 21st Annual Cybersecurity Awareness Month. Learn more.
2024 Susquehanna Greenway Mini-Grant Program Opens
The Susquehanna Greenway Mini-Grant program aims to support the advancement of regional outdoor recreation, conservation, trail projects and programs within the Susquehanna Greenway which includes Columbia and Montour counties. Proposals for projects that take place outside of the Susquehanna Greenway will not be considered. The application window will close at 4:59 PM on October 25, 2024. To learn more and apply for grants you can go to susquehannagreenway.org/mini-grant-program.
Join Journey Bank for the 2024 Photography Competition on October 13th
Sunday, October 13th from 3:00 am - 5:00 pm Journey Bank will be hosting their 2024 Photography Competition. The event will take place at the First Presbyterian Church, 320 Market St. Berwick, PA. Light refreshments will be followed by an awards presentation at 5:00 pm. RSVP by call 570-316-1339.
IMC Partnering to Offer Electrical Safety Training
The Innovative Manufacturers’ Center (IMC), Inc. is excited to announce its continued partnership with The Manufacturers' Association to support training in electrical safety in central and southcentral Pennsylvania through December 2024. Open enrollment opportunities scheduled for October 8 – State College. Learn more.
The Women's Center of Columbia and Montour Counties Hosting 50th Anniversary Celebration
The Women’s Center, Inc. is thrilled to invite you to their 50th Anniversary Celebration happening November 16th at the Barn at Frosty Valley. Learn more about the celebration here.
Servpro of Columbia, Montour & Sullivan Counties offering CE classes
5 CE classes will be offered by Servpro of Columbia, Montour & Sullivan Counties. Get the full schedule.
Navigating the Intersection of AI: Acceptable Use Policies, Data Security, and SDLC
Source: McKonly & Asbury
By now, most companies have implemented an artificial intelligence (AI) acceptable use policy. However, there are other policies that can be affected by AI, including data security/data governance and software development life cycle (SDLC). This article will outline these three policies including their purpose and importance, as they relate to AI usage.
Acceptable Use Policies
The purpose of an acceptable use policy for AI is to provide a framework to ensure responsible and ethical use of this tool within an organization. Acceptable use policies are important to implement when an organization uses AI to make sure their data is secure.
Key considerations related to AI in Acceptable Use Policies:
- Request/Review/Approval process for new AI tools or use cases
- List of approved generative AI tools
- Guidance on authorized data sets – all data should be anonymized
Restrictions on data that cannot be used for model training purposes - Guidance on the limitations of AI
- Restriction on automated decision making and ethics considerations
- Prohibited Uses – respect copyright, licensing, and intellectual property
Data Security and Data Governance
The importance of data security in AI applications is crucial for any industry, especially finance and healthcare. These industries need to be extra cautious when inputting their data in AI because there can be serious concerns that can affect regulations like the Health Insurance Portability and Accountability Act (HIPAA), Electronic Communications Privacy Act (ECPA), and Family Educational Rights and Privacy Act (FERPA).
Key considerations related to AI in data security and data governance:
- Encryption is a good practice when securing data in AI applications. This will make data unreachable to outside users.
- When possible, separate AI applications by utilizing a specific instance locally (on prem) as opposed to a shared service, such as ChatGPT (cloud).
- Access control and authentication can require people who want to look at information to ask for permission from someone higher up in an organization, so no one from an outside source can access information without the organization knowing.
Impacts on the SDLC
The SDLC is a structured process that is used to design, develop, and test good-quality software. As AI continues to improve, it can change software development in positive ways.
Key considerations related to using AI in SDLC Guidelines:
- Data and data governance
- Ensure data set quality through training, data sets validation and testing, data design, and collection documentation
- Record keeping
- Enact automatic recording of events (logs)
- Enforce log standardization and specifications
- Transparency conformity assessment procedure
- Ensure reperformance of system output and uses
- Accuracy, robustness, and cybersecurity
- Ensure processing integrity and consistency, along with security
- Technical documentation
- Documentation must be sufficient to allow auditors or government authorities to assess compliance
As the integration of AI continues to increase, the importance of AI guidelines and uses are critical to keeping data secure. AI is widely spread across the globe and will continue to become a part of every organization.